SPEAKER'S PROFILE
Mia Al Maidah is a marketing strategist with over 12 years of expertise in brand management, digital strategy, and new product development across FMCG and healthcare. As Head of Marketing at PT Amerta Indah Otsuka, she leads food and one supplement brand divisions, boosting growth through integrated campaigns, activations, and e-commerce initiatives. Previously at Frisian Flag, Johnson & Johnson, and Perfetti Van Melle, she spearheaded omnichannel marketing and CRM to boost brand penetration and strong consumer engagement.