Philippines – In markets distinct for high-mobile penetration, marketers must adapt their strategies to connect with consumers. From in-app to social media engagement, there are intricacies in mobile marketing that call for exploration, especially for marketers seeking success in the region.
The marketing community in the Philippines, a mobile-first economy, is getting the opportunity to boost its strategies with the arrival of AppsFlyer’s first-ever Mobile Attribution & Marketing Analytics (MAMA) event in Manila. As a premier industry gathering, AppsFlyer’s flagship event is bringing together industry leaders and brands to deliver actionable insights and showcase the latest innovations.
With a carefully curated vendor presence, MAMA provides brands with the exposure and platform they need to forge meaningful connections within the mobile marketing sphere.
The Manila edition of MAMA, set to be held on April 25, 2025, at BGC Arts Center, is offering marketers the latest insights into mobile marketing. More specifically, it will explore how data-driven growth is shaping the current mobile industry.
The event’s lineup of speakers includes:
- Delbert Ty, chief marketing officer at Coffee Meets Bagel
- Ronen Mense, president and managing director for APAC at AppsFlyer
- Jane Hou, head of product for APAC at AppsFlyer
- Nico Marco, marketing director for SEAPAC at AppsFlyer
- Varun Budhiraja, data collaboration platform evangelist at AppsFlyer; and
- Lyn Nichapoke, business growth manager for SEA at AppsFlyer
- and more to be announced!
MAMA Manila is tailored for mobile app professionals in marketing, growth, analytics, business intelligence, and customer engagement. Beyond gaining top-notch insights, the event also offers the opportunity for marketers to network and connect with fellow professionals in the mobile ecosystem.
MARKETECH APAC is a proud media partner of AppsFlyer for MAMA Manila.
To learn more about boosting mobile marketing strategies, head over to the official event page to secure a spot.
