Tag: mobile
Singapore – AppsFlyer has launched “Web Performance Measurement”, extending its mobile attribution framework to the web and providing marketers with a single independent source of truth across web and mobile, powered by the same signal infrastructure long used in mobile performance marketing. The new...
Hong Kong – Hong Kong’s streaming landscape continues to expand, with 63% of viewers increasing their streaming consumption this year compared with last year, and more than half planning to watch even more in the coming year, according to a report by Magnite. The report found that mobile remains central...
Hong Kong – Lacoste has teamed up with digital experience agency CONTEN.T and its flagship IP, SUPERFAN — an action-based consumer engagement platform — to strengthen its brand identity and deepen fan connections across the Asia-Pacific region. Under the partnership, CONTEN.T will lead Lacoste’s gamified...
Finance and food delivery app installs have surged in the Philippines, according to mobile marketing analytics platform Adjust’s report.
The marketing community in the Philippines, a mobile-first economy, is getting the opportunity to boost its strategies with the arrival of AppsFlyer’s first-ever Mobile Attribution & Marketing Analytics (MAMA) event in Manila.
