Thailand – FleishmanHillard has named Atiwat Krisintu as the new general manager of its Bangkok office, taking over from founding general manager Sophis Kasemsahasin, who is retiring after a distinguished career in communications.
In his new role, Krisintu will focus on expanding the agency’s services and enhancing its position in the Thai market, aiming to deliver effective communication strategies and support business outcomes for clients.
Krisintu brings nearly 30 years of experience in corporate strategy and management consulting, including his recent role as director of strategy & business design at Deloitte Consulting. He has also held senior positions at SIAM MAKRO, Central Marketing Group, Coca-Cola, AIM Research, Publicis, and Research International.
Commenting on his new role, Krisintu said, “It is truly tremendous to step into the role of general manager for a team as talented, motivated, and collaborative as the one that Sophis has built. I am excited to work alongside this incredible group and add value for both our clients and teams. By drawing on my experience, I am committed to strengthening our strategic advisory services, expanding our reach through the wider global FleishmanHillard and Omnicom networks, and delivering impactful solutions that meet the evolving needs of the market. Together, we will build on the success of the Bangkok office and take it to even greater heights.”
As the new GM for Bangkok, Krisintu will report to Joanne Wong, FleishmanHillard’s Asia Pacific president and senior partner.
Speaking on the appointment, Wong said, “As a seasoned leader with a proven ability to solve complex business challenges and inform high-level strategies for both global and Thai organisations, Atiwat brings invaluable expertise to our team. Building on the solid foundation and stellar reputation that our team in Thailand has established, we are confident that Atiwat will help us further enhance our capabilities, engage deeper with the C-suite, and elevate our position as a business-critical advisor. We are thrilled to welcome him to our team.”
Wong continued, “In today’s increasingly complex business ecosystem, clients demand communications services that are bespoke, agile, and outcome driven. They expect agency partners to offer not only expertise in crafting strategies aligned with business needs and context but also to execute them with precision and impact. Elevating FleishmanHillard to this unique and competitive position in the APAC region is a top strategic priority for us in 2025, and Atiwat and the Thailand office will play a key role in helping us achieve this vision.”
Krisintu’s appointment follows the retirement of founding GM Sophis Kasemsahasin, who leaves after more than 25 years in the communications industry, including 11 years at FleishmanHillard. Kasemsahasin established the Bangkok office in 2013 and grew it into one of Thailand’s most reputable agencies.
“We are immensely grateful for Sophis’ significant contributions to our Bangkok operations. Her vision, leadership, and unwavering dedication have left an indelible mark on our people, our clients, and the industry as a whole. Under her management, Thailand has been a key and growing part of our APAC business for over a decade, and we look forward to the next stage of success under Atiwat’s leadership,” Wong commented.
