Bangkok, Thailand – KFC Thailand is bringing back the ‘Kai Jai Ded’ spicy popcorn chicken with its latest campaign. The campaign features a remix of the song ‘Pa Chet Na,’ expressing the need for handkerchiefs to wipe spice-induced tears.
The Kai Jai Ded, popcorn chicken drenched in spicy sauce, was first launched in February 2024 as a limited-edition offering. Its return is a tribute to Thailand’s enthusiasm for bold flavours.
As part of the campaign, KFC is also releasing limited-edition handkerchiefs, adding to its variety of merchandise. Customers can get the handkerchief until Oct. 30.
To amplify the campaign, KFC Thailand released a music video starring TikTok sensation Pete Pamana. As he dances to ‘Pa Chet Na,’ he also invites fans to join through TikTok.
“It’s a spice challenge like no other, and the fire is real. Thanks to popular demand, we are thrilled to bring back ‘Kai Jai Ded’, now adding music, giveaways and KFC’s signature zest and spice to complete the full experience. From TikTok challenges to limited-edition handkerchiefs, we’re making this comeback one to remember,” Suhayl Limbada, chief marketing officer of KFC Thailand, said.
Recently, KFC Thailand celebrated its 40th anniversary by releasing a yearbook and music video to honour its employees.
