Sydney, Australia – Zolo, the profit-for-purpose tech-cycling company in Australia, has appointed measurement-first media agency Agnes Media, to be its media partner.
Zolo is a tech-cycling services provider that supports businesses to properly manage their technology waste. It collects corporate e-waste including laptops, tablets, mobile phones, PCs, cables, and servers. After refurbishment, it donates a portion of the technology to support the education of children around the world.
The partnership will see Agnes Media managing Zolo’s performance media and digital marketing across business-to-business channels, to drive greater brand awareness and engagement with mid to enterprise-level organizations.
Zolo’s Founder Franz Sisat said, “We appointed Agnes Media because of the agency’s experience in working with startups and their ability to scale in order to drive media efficiencies and business growth. We look forward to working closely with Charlotte and the team to tell the Zolo story to new audiences.”
Meanwhile, Charlotte Ward, the founder and CEO of Agnes Media, shared that Zolo is an innovative startup that addresses the increasing issue of e-waste facing corporate Australia.
“We’re delighted to have been appointed by them to scale their business and drive awareness amongst key decision-makers using performance media channels. I can’t wait to see what 2021 brings for the Zolo brand,” said Ward.
In April this year, Agnes Media made its official launch in Australia, with global payment and shopping service Klarna as a foundation client. The agency specializes in working with clients that have aggressive growth and measurement goals, helping them optimize their digital marketing campaigns and improve return on investment and advertising spend.
In addition to performance media strategy, planning, and buying, Agnes Media also provides campaign management, analytics, and SEO, as well as creative design services.