Seoul, South Korea – As many companies have endured a great deal in the mid of the global pandemic, Asian Boss has announced a fundraising via GoFundMe in an effort to save the company, which has been hugely affected by the COVID-19 pandemic.

The South Korea-based media company runs a YouTube channel of the same name and covers local stories around Asia that are deemed to be of human interest. Their video format centers on the importance of every person’s opinion in regards to current affairs.

In a YouTube video uploaded on its official YouTube channel, Stephen Park, the startup’s CEO and co-founder, stated that due to the COVID-19 pandemic, Asian Boss needed to move out of their office in Seoul and cease operations brought by lack of funds.

“We were recently informed that our investors themselves went bankrupt and as a result, we’re just months away from running out of cash. We were already a small team, but we just had to make a tough decision of letting go 40% of our employees. At this rate, we’re going to have to stop all of our overseas productions as well,” Park stated.

Asian Boss has overseas correspondents in Japan, the Philippines, China, India, Thailand, and Indonesia, which cover domestic current issues in the respective countries, gathering public opinion from locals. Examples include interviewing Filipinos regarding the shutdown of the country’s major media network ABS-CBN.

He also stated that his fundraiser ‘appeal’ is to continue his vision of Asian Boss as a global community that can transform the mainstream media.

“What we need is a community. A movement. The type of movement that can fundamentally transform mainstream media to bring people together. The type of movement that can fundamentally transform mainstream media to bring people together. If you can help fund our operation, we’ll in return continue to create great content and make a bigger impact on people’s lives,” Park added, as the funds that will be collected will be used to extend the company rate by the end of this year.

As of this writing, Asian Boss has raised US$628,445 out of their target US$700,000.

Hong Kong, China – A Hong Kong-based culinary arts school Towngas Cooking Centre which promotes flame cooking, has launched its official YouTube channel, where it will be featuring cooking lessons and recipe ideas demonstrated by an ensemble of celebrity chefs.

Towngas Cooking Centre is an extension of utility company and gas supplier The Hong Kong and China Gas Company Limited which was put up in 1977. Its courses stretches a wide age group offering programs like Excellent Wife Certificate program for beginners, and a crash course for students abroad, where at the center of its curriculum is the training for flame cooking.   

Episodes of the new YouTube channel will feature both local and international celebrity chefs such as Master Chow Chung, Swiss chef Jacques Kagi, YouTuber Portugal Story-Telling Chef John Rocha, and celebrity mom Skye Chan who will take turns to present professional cookery advice and demos on a daily basis.

Lessons will range from casual cooking to gourmet preparations with recipes from Asian cuisine as well as ideas on French baking. Essential facts about foods and pointers on handling ingredients and condiments will also be featured in addition.

From September to October, special segments are slated to go live for each day of the week: Healthy Monday, French Wednesday, Culinary Tips4U on Thursdays, KOL Friday, Star Chef Weekend, and Sunday Mom & Dad.

The channel will also release a one-of-a-kind segment called Intensive Course for Domestic Helpers, a Chinese cooking boot camp tailored for domestic helpers to be shown every Tuesday.

Retail Marketing and Sales Catherine Wong remarks, “Since the number of COVID-19 cases has fluctuated lately, many people prefer cooking at home over dining out.”

Wong added, “According to market research, there’s an exponential growth in searches for recipes. In response to the demand, Towngas launches our very own flame cooking platform Towngas Cooking YouTube Channel, where star chefs specializing in different cuisines convene.”