Tag: Yoodo

Kuala Lumpur, Malaysia – Malaysian digital telco Yoodo has appointed The Clan as its new lead creative, social, and digital agency for the next 12 months in a 7-way pitch.

This appointment of The Clan extends is for a period of 12 months with an option to renew for the next 12 months, covering the spectrum of creative ideation, strategy, creative output, social media strategy, and content development. 

As life evolves for both the brand and agency in 2024 and beyond, Yoodo looks forward to enhancing its brand connection through this partnership with the Clan, further enriching its customers’ experiences. 

Casey Loh, creative chief at The Clan, said, “We are honoured to be given the opportunity to work with an innovative brand like Yoodo, which has all the makings of a gamechanger in the telco industry. Yoodo’s philosophy in challenging the status quo echoes Clan’s DNA to bring about positive change in everything that we do.”

Yoodo has since grown from strength-to-strength with a continued approach in innovation to differentiate itself from other telco players in an increasingly competitive environment. The telco brand empowers its users with full customisability of their mobile plan from 31 billion combinations through its app, while rapidly adopting breakthrough mobile connectivity solutions like seamless eSIM activation in under 5 minutes.

Kuala Lumpur, Malaysia – Who would’ve thought visualising our favourite food as rappers, and more so, engaging in a rap battle? As the celebration of Hari Raya further approaches, local telco brand Yoodo did just that. 

The premise of the ad’s narrative goes Malaysians’ most favourite delicacies are personified as popular rappers and battle it out to be called the ultimate favourite Raya food. 

For example, the famous dish Nasi Lemak becomes ‘Nasi Menaj’, a quirky jab at the famous rapper Nicki Minaj. But she is only rapper no. 4. Others that can be seen playing it in Yoodo’s rap battle are Kendrick Lemang, KeTupac Syukur, Post Malontong, Sotorious B.I.G., and Dr. Drendang. 

“As Malaysians indulge in a mouth-watering spread of savoury delicacies this festive occasion, Yoodo is bringing to the party their witty Rap Off Hidangan Raya music video featuring some of the fiercest and finest ‘rappers’ who will slay with their slick rhymes, smooth flow and rapid-fire beats as they battle it out,” said the digital mobile service that is powered by Celcom. 

Head of Yoodo Chow Tuck Mun shared that with the new Raya ad, they wanted to infuse the brand’s cheeky DNA into the rap battle by adding a twist to the Malaysian favourite Raya dishes highly debated as the ‘best’. 

“These talented ‘rappers’ are primed to deliver an electrifying rap showdown that will have you on the edge of your seat as they unleash their incredible lyrical prowess! Their unmatched skills of wit, wordplay and flow will undoubtedly take this rap battle to the next level,” said Tuck Mun. 

In celebration of the religious holiday of Muslims in Malaysia, numerous brands have unveiled their share of the commemoration. Pepsi Malaysia, for example, delivered a strong message about spending more time with family through its offline ‘challenge’. Meanwhile, others like Julie’s launched an ad that aims to break stereotypes about atypical families. 

Every year, around the month of May, YouTube rounds up the top Hari Raya ads in the market through its Ads Leaderboard.