Singapore – Hoppr, a connected TV (CTV) platform that provides premium TV content inventory with a first-in-market guaranteed view, has selected Yahoo Demand Side Platform (Yahoo DSP) as its preferred DSP partner in Singapore, marking a strategic partnership that has the potential to change the landscape of targeted advertising on CTV and advanced television (ATV) platforms in Singapore.
Through this partnership, Yahoo’s global network of advertisers may now purchase precision-targeted video inventory on StarHub TV+. Hoppr’s patented technology is used to make and transport the video, guaranteeing a view on the biggest screen in the house.
Hoppr and Yahoo Advertising are slated to offer highly focused advertising options according to Singaporean households’ viewing habits and interests. Through this collaboration, targeted TV advertising will advance, and a new era of advertising through ATV technology will be launched. By ensuring that advertising messages reach the most relevant home audiences, the accuracy obtained maximises the impact and efficacy of each campaign.
The collaboration highlights how behaviour-driven methods are becoming more and more important in advertising. Advertising campaigns are made more effective and by delivering relevant messages to household audiences via the use of analytics and targeting capabilities. By enabling advertisers to create more individualised and engaging experiences for Singaporean homes, Hoppr and Yahoo are increasing engagement and conversion rates.
Speaking about the partnership, Kenneth Koh, head of commercial sales, Southeast Asia at Yahoo, said, “Singapore is witnessing an emerging CTV landscape with exciting opportunities for advertisers to leverage as we bridge linear TV and online digital audiences. Our partnership with Hoppr delivers a unique and powerful CTV/ATV solution that allows advertisers to optimise and ensure efficiencies by reaching verified audiences glued to the big screen. On the Yahoo DSP advertisers can now plan, activate and measure premium CTV inventory within omnichannel campaigns.”
Meanwhile, Joe Prusz, CEO of Hoppr, said, “Yahoo’s DSP makes it easy for the largest advertising companies and brands in the world to engage with us through programmatic. Every advertiser wonders if their TV ad was watched and, because of our patented tech, Hoppr is the only company globally that can deliver a guaranteed view of their commercial to advertisers. And it’s a view that’ll be actually consumed by an audience in its entirety. We live in a world full of daily distractions and Hoppr’s CTV platform is a saviour to advertisers that need their message to cut through to the consumer.”
He added, “Advertisers shouldn’t focus on tracking their brand KPIs until they can guarantee that their commercials are actually seen. And seen on the biggest screen in the living room. Both advertisers and consumers win when they see less, not more, advertising – as long as it’s more impactful and better targeted. At the end of the day, precision wins and precision is what Hoppr delivers.”