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Platforms Featured Global

WooCommerce unveils new extension ‘TikTok for WooCommerce’

San Francisco, USA – WooCommerce, the open-source eCommerce platform, has announced a strategic partnership with TikTok to connect the 3.7 million Woo-powered stores and the TikTok community with a new, official extension TikTok for WooCommerce – available now in the WooCommerce Marketplace. The new extension allows merchants to sync their catalogue to TikTok and promote their products via ads to its one billion active global users. 

Merchants can now create native, shareable ‘in-feed’ TikTok ads directly from their WooCommerce dashboard – including an embedded Smart Video Generator that simplifies the process by producing video ads using existing product images. The integration also allows for an advanced TikTok pixel to be used on a merchant’s website for ongoing campaign performance tracking.

The integration will offer priority access to all of the eCommerce features TikTok plans to release in the upcoming months.

Melissa Yang, head of ecosystem partnerships, TikTok, shared, “The TikTok community loves to discover new businesses and products, and we’ve seen countless merchants grow their audiences by embracing the creativity and authenticity of the TikTok platform. We’re thrilled to partner with WooCommerce to help their merchants build meaningful presences and drive sales on TikTok.” 

Yang added, “TikTok is the fastest-growing advertising channel for merchants to take advantage of, it was the top app by worldwide downloads in Q1 2022. Through our partnership, we’re bringing merchants direct access to TikTok ad tools, including enablement and education to getting started.” 

Meanwhile, WooCommerce merchant Button Poetry, which produces and distributes poetry media, commented, “It is an exciting tool that lets us connect to one of our most engaged fan bases. It is easy to use and slick. We’re very excited about expanding our reach with TikTok,” said WooCommerce merchant Button Poetry, which produces and distributes poetry media.

Categories
Technology Featured Southeast Asia

PH digital payment platform BillEase partners with four e-commerce players for ‘Buy Now, Pay Later’ integration

Manila, Philippines – Philippine installment payment platform BillEase has announced new partnerships with four ecommerce platforms namely Shopify, WooCommerce, Magento and Prestashop to bring payment installment schemes for merchants and retailers in the country

Merchants that use any of these platforms can now integrate with BillEase and activate ‘Pay Later’, ‘Pay in Installments’ and ‘Pay with Down Payment’, which will provide customers with flexibility in payments and smoother shopping experience.

The multi-platform partnership is in response to retailers doubling their efforts in ‘moving’ their businesses online in the mid of the pandemic. Furthermore, as many Filipinos are still unbanked and uncarded due to signup processes, BillEase provides both merchants and customers ease of service. 

BillEase, which is developed by SEA-focused fintech company First Digital Finance Corporation (FDFC), enables customers to spread the cost of their purchases over time at a low interest rate, giving them flexibility and increased purchasing power. It also allows customers to afford big ticket purchases beyond their credit limit with a down payment solution. 

On the other hand, the payment platform benefits merchants by paying them in full, absorbs all credit and fraud risks through its proprietary credit decisioning technology. BillEase also lifts conversion rates in the online space to accommodate payment with less friction and faster approval time.

“With this integration, we’re bringing our financial product closer to consumers by making it easier for merchants to add our point-of-sale financing option. Installment purchase is already a very popular option for most Filipinos when they shop in malls. But these offline offerings often don’t translate well to the online world and the payment experience is not seamless,” said Georg Steiger, CEO and co-founder of FDFC

He added, “Our goal is to help merchants improve their conversion rate by making the online buying experience a pleasure for customers. Spreading payment over monthly installment with extremely affordable rates makes their shopping experience lighter. For merchants, they can enjoy an increase in basket sizes and more conversion as we also support 0%-APR plans with no cost to customers. Over 90 percent of Filipino consumers are disenfranchised when it comes to credit cards. In contrast, BillEase is a simple, safe and transparent cardless alternative to revolving credit lines for online shoppers who primarily use debit cards and are usually underserved.”