Tag: Wondrlab

India – DermiCool has partnered with Wondrlab India to launch a fully AI-generated advertisement film, marking a bold step forward in tech-driven brand storytelling.

Created in collaboration with AI creative agencies The TopScout and Crushed Studios, the ad film reimagines the fight against ghamoriyan (prickly heat) through a video game-inspired narrative. Set on a stylised battlefield, it features animated warriors combating heat-induced monsters, representing DermiCool’s cooling effect.

Amit Akali, co-founder and CCO of Wondrlab, said, “Very rarely does a client present a brief that lets us push creative and technological boundaries. We had the concept in place, but bringing AI into the mix supercharged the execution and gave the film an entirely new visual identity.”

Gauri Gokarn, content lead at Wondrlab, added, “While AI is still in its early days in advertising, this project has shown us just how powerful the technology can be when used thoughtfully. It wasn’t just about creating content—it was a collaborative learning journey that opened up new creative avenues.”

The release builds on the momentum of the brand’s earlier ‘Garmi ki Pakad’ campaign, which resonated strongly with audiences.

Now live across major digital platforms, the AI-generated film reflects a growing shift toward tech-enabled storytelling in Indian advertising.

Kaushik Vedula, AVP-marketing for DermiCool at Emami India, said, “DermiCool enjoys the love of its consumers owing to it consistently delivering cooling relief from heat and associated problems like prickly heat. In our efforts to win the new generation of consumers, we realised that we needed to adopt modern storytelling formats while retaining the legacy we are proud of.”

“DermiCool Warriors, our digital film, is an effort in that direction. It embraces future-facing technologies in brand communication while staying true to the brand’s core emotional legacy and promise. The campaign highlights the strategic use of AI as a cost-effective alternative to high-budget filmmaking while being a more agile and efficient approach to creative development,” Vedula added.

India – Wondrlab, a platform-first martech startup, has joined forces with VerSe Innovation, Signing Hands Foundation, and Lucifer Music to launch ‘The Right Sign’—a bold cultural initiative that aims to normalise Indian Sign Language (ISL) by weaving it into India’s vibrant rap scene.

As part of the campaign, rappers including Indeep Bakshi, V-Town Chronicles, Enkore, and Y-ASH 1HUNNED have incorporated Indian Sign Language (ISL) into their performances, using music as a medium to foster inclusion and raise awareness.

The initiative challenges the typical use of gang signs in rap culture, replacing them with meaningful ISL gestures. Beyond music videos, the campaign extended to cyphers held across India, classroom sessions, and youth-focused activities aimed at making sign language more familiar in everyday settings.

Central to the effort is a 40-phrase ISL tutorial, intended to make basic communication more accessible for those engaging with the deaf and hard-of-hearing community.

Amit Akali, co-founder & CCO at Wondrlab, said, “This idea came from a simple insight—youngsters copy gang signs from rap videos without knowing what they mean. Why not replace those with signs that truly communicate? This is more than a campaign—it’s a cultural correction.”

Mumbai, India – Martech network Wondrlab has acquired performance marketing agency NEON. This is Wondrlab’s newest acquisition, alongside WYP and Opportune, and follows its 2021 US$7m funding round.

Wondrlab advocates a full-funnel approach to helping brands win. This acquisition strengthens Wondrlab’s promise by enabling its clients to straddle brand creation as well as monetisation. This is especially necessary for building a first-party digital landscape to survive in a cookie-less future.

NEON uses data, creativity, and deep platform understanding to successfully deliver bottom-of-the-funnel campaigns. Since its inception, the agency has helped more than 100 brands grow, by delivering on conversions and leads.

Saurabh Varma, founder and CEO at Wondrlab, said “Meher and his team share our passion for building incredible solutions that straddle both products and service. As the teams come together, it will help us deliver a seamless full-funnel experience for our clients. Super exciting.”

Meanwhile Meher Patel, founder at NEON, commented, “We are excited to be a part of the Wondrlab family. The ambition to build India’s first Network is exciting to say the least. The singular focus on delivering on the full-funnel seamlessly is exciting. What is even more exciting is the ability of the Group to have real skin in the game. Our journey at Neon gets new wings.”

Mumbai, India – Wondrlab, the platform-first marketing technology start-up in India, has announced that it has raised US$7m in a round of pre-series funding.

The startup will be utilizing its newly acquired funds towards driving inorganic growth, with a sharp focus on tech, digital, and programmatic advertising, as well as building world-class martech platforms. 

Saurabh Varma, Wondrlab’s founder and chief executive officer, shared that they want to thank the investors for their faith and belief in the agency, and they believe that their differentiated strategy of being platform-first is a great value proposition for the clients. 

“We will continue to invest in building deep capabilities across digital business transformation, content, data, and marketing tech platforms. The next six months will be key to building on our incredible momentum,” said Varma.

The round was led by venture fund firm Pi Ventures LLP, private investment company Tanas Capital, digital transformation partner Prodapt Holdings, and several independent investors including Priyamvada Balaji of Lucas Indian Service and Gopal Srinivasan of TVS Capital. 

Narayanan Venkitraman, the investment advisor of Narotam Sekhsaria Family Office (NSFO), commented “We are excited about the vision of the team led by Saurabh Varma to create India’s first network. Their strategy of being platform first differentiates them. It is refreshing to see a world-class team coming together on the back of a shared ambition.”

Amit Sharma, Tanas Capital’s managing director and head of corporate finance and investments, said that the proposition is truly unique, and they are excited about being a part of this journey. 

“Wondrlab’s focus on digital communication and DBT; always being platform-first and building world-class martech products will create incredible value for clients and eventually investors.”

Mumbai, India – Wondrlab, the platform-first marketing technology start-up in India, has appointed Jateen Kore, former head of digital marketing at banking firm IDFC First Bank, to be its new digital head. 

Kore brings with him over 20 years of experience in managing digital businesses across several industries including banking, financial services, and insurance, as well as telecom. He has been an entrepreneur of a B2B start-up and has previously held business roles at telco Vodafone, online marketplace Apnaloan.com, and life insurance providers ICICI Prudential Life and Tata AIG Life. 

In his new role, Kore will be setting up the digital practice and bringing forth the company’s platform-first approach to help brands win on digital. He will be based in Mumbai, India, and will report directly to Rakesh Hinduja, the co-founder and managing partner for content platform at Wondrlab.

Commenting on his appointment, Kore said that the opportunity to work with a dynamic start-up like Wondrlab is a great chance to augment his experience and contribute to the success of brands across categories.

“I completely believe in its platform-first strategy and I can contribute significantly to furthering their approach thanks to my digital-first experience. I look forward to an exciting and fruitful inning here,” added Kore.

Meanwhile, Hinduja shared that Wondrlab’s vision is to strengthen the digital ecosystem for brands, and they focus on building expertise that creates real value for them to support today’s dynamic marketing demand. 

“Jateen’s experience straddles the entire digital funnel and his key focus area is to apply a platform-first approach for our brands to win across social, performance marketing, influencer marketing, e-commerce, and martech best practices. His diverse skill-set and deep understanding of top digital-first brands like Vodafone and IDFC First Bank will help us deliver tangible creative solutions to our client partners,” said Hinduja.