Mumbai, India – BBH India, an advertising agency under Publicis Groupe, has promoted Radhika Burman, former vice president of strategy at BBH India, to be its new VP, head of Delhi.
As part of her new role, Burman will be responsible for current clients, people, and new business performance in Delhi, along with driving strategic thinking across clients.
With over 12 years of experience, Burman brings a sharp understanding of consumers, culture, and new media. In the past year, Burman has been an essential part of the BBH Delhi team, spearheading the strategic thinking on existing clients like Beam Suntory and Nestle, along with successful new business wins like Hitachi and Godrej ProClean, amongst others.
Commenting on his appointment, Burman said, “I am excited to take on this new role at BBH Delhi. With growth as the key focus for this office, I hope to energise the teams towards building truly integrated solutions for our clients and leveraging our areas of expertise in strategy, data and creative thinking to deliver experiences and brand narratives that are differentiated and help solve real business challenges.”
Meanwhile, Dheeraj Sinha, Leo Burnett’s CEO for South Asia and BBH India’s chairman, noted that at BBH India, they want to empower their people to grow from within.
“In Radhika, we have found someone who is not only a fantastic strategy professional but someone [who] is also passionate about building value-creating client relationships, fostering talent and creating culturally relevant work. I am excited to see her shine,” said Sinha.
In July 2022, BBH India appointed George Sebastian, former senior creative director at DDB Mudra, as its newest executive creative director. He will report to BBH India’s chief creative officer & CEO Russell Barrett and lead a talented team of copy, art and design professionals.