Tag: VML Philippines

Manila, Philippines – VML Manila has announced changes in its creative team, with the promotion of Maan Bautista as executive creative director and the appointment of Fran Palines as creative director. 

Maan began as a copywriter in JWT Manila back in 2005 and was a key contributor in most of the agency’s wins during this period. She moved to McCann Worldgroup in 2016 and was instrumental in turning the agency into one of the most awarded agencies in the country. 

In 2020, she returned to Wunderman Thompson (now VML Manila) where she has continued her winning ways, while inspiring a whole new generation of young creatives under her watch.

Joe Dy, chief creative officer at VML Manila, said, “Maan has built a career on always fighting for the best idea in the room. She is a special kind of creative leader, in that she combines a sharp strategic intelligence, a precise understanding of the client’s business with award-winning level creative excellence in order to push the work forward. Her impact as a leader is already being felt by the office.”

Meanwhile, joined the company from BBDO Guerrero and had previously been with NuWorks and McCann Worldgroup.

“Having worked with Fran at McCann, I have witnessed firsthand how adept she is at elevating the thinking and creative standards of every brand she takes on. We trust that she will continue her dedication to creative bravery and excellence as part of the VML family. We consider ourselves quite fortunate to have her on board,” Dy added.

Manila, Philippines – Tender Care, a brand under Colgate-Palmolive, has officially launched its newest ‘Unbox the World’ campaign that addresses how Filipino parents navigate family life in post-pandemic reality.

Launched with an equity film, the campaign emphasises the overprotectiveness that parents feel towards their children and family as they adjust to post-pandemic life.

Tender Care wants to give parents the feeling of security as they let their children explore the world, seeing them have fun while learning something new as Tender Care serves as their protection ally.

Edith Marquez-Reyes, VP of marketing at Colgate-Palmolive, said, “After the challenges of the pandemic, many of us naturally became more protective of our kids, making sure they’re always safe. But with Tender Care, we’re saying, Let’s unbox. Let’s let life be more enriching. Addressing overprotectiveness in this era is a courageous stance for the brand. We’re here to reassure parents that care and exploration can go hand-in-hand.”

She added, “Parents’ post-pandemic concerns are valid. Yet, it’s essential for kids to experience and grow. We’re here to support every step, ensuring enriching experiences for children and peace of mind for parents.”

Also speaking about the campaign, Joe Dy, chief creative officer at VML Philippines, shared, “The Tender Care brief wasn’t just another campaign for us. It was a tough but exciting challenge that the team eagerly took on. This was something we wanted to nail for the brand and Filipino parents. We want to do more than just talk; we believe we need a fresh approach if we sought to disrupt perspectives and reassure parents that kids can safely explore their world”