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Marketing Featured Southeast Asia

Ex-Havas chief’s marketing firm, Avyan, launches in the Philippines

Manila, Philippines – On August 12 in Manila, Vishnu Mohan, industry veteran in marketing and previously CEO of Havas Group for APAC markets, together with his C-suite team, officially launched his integrated digital and marketing agency, Avyan, in the Philippines. The media launch, which took place in Makati, was graced by Partner & CEO Valli Lakshmanan, Partner & Chief Growth Officer Jack Lim, Chief Strategy Officer Ed Mapa Jr., Chief Technology Officer Art Gabriel, and the company’s country head for the Philippines, Kaye Enriquez.

Mohan first introduced the firm exactly a year ago, being upfront about his goal of making the Philippines its regional hub – a fresh new move from the usual direction of regional companies making Singapore their centre of operations 

At present, Avyan in the Philippines is 30+ strong, with plans to further beef up the team count, said Mohan to MARKETECH APAC. So far, brands that Avyan in the Philippines has done work for are local bank RCBC, blockchain-based company AltSwitch, and PH leg of insurance provider AIA. 

In the media launch, Avyan’s leaders presented the agency’s core mission of helping ‘to design the future’. Avyan is a collective that invests in start-ups by helping them achieve their goals of growing their potential through designing and building products that enhance the digital landscape. 

With its goal of working towards “advancing human possibilities through design and technology,” Avyan presents its extensive capabilities roster which includes strategy formulation, design, coding, data, media practice, and commerce and content creation. 

In a brief interview with MARKETECH APAC, Founder and Chairman Vishnu Mohan shared that in line with making Manila their regional hub, they will be continuing to build a very strong design and tech team. He shared that they have brought in roles such as head of technology which had not been present a year ago. 

Regarding playing in the competitive market, Mohan said, “I’m not worried about the competition because I’m not trying to compete against anybody, to be honest…I said my aim is to give back to society. I want to do good work.”

Meanwhile, in the press statement, Partner & CEO Valli Lakshmanan commented, “Best way to predict the future is by creating it. As tomorrow builders, we, at Avyan, focus on designing a relevant, commercially successful future for our clients by creating products and services touched by millions of people worldwide. Our strength is our people and the love for what we do.”

Country Head Kaye Enriquez said, “We are all bound by the same purpose. And we will always strive to design experiences that will allow brands to stay relevant to their customers now and tomorrow. Our ultimate goal is to drive business outcomes for our clients, no matter how big or small.” 

Mohan also candidly shared the meaning behind Avyan’s name, which is in fact, a variation of his own – ‘Vishnu’ – which means perfection. 

Avyan currently has operations in Singapore, India, and the Philippines, with plans to expand into Indonesia and Vietnam, shared Mohan. 

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Marketing Featured APAC

Digital agency Dept expands to APAC

Singapore – Dept, a Netherlands-based digital agency has announced that it will be expanding to the Asia-Pacific region, marking it with the appointment of former Havas Group CEO Vishnu Mohan to assume the agency’s partner and chief growth officer role.

Dept, founded in 2015, is majority owned by Carlyle, a global private equity firm. Dept has recently acquired design and experience agency BASIC®️, as well as creative marketing technology agency Byte.

Through the market expansion, Dept said it will follow an acquisition-led growth approach to grow to 1,000 people and contribute 10% to global revenues by 2024. This will be complemented with a Singapore hub and a satellite team in Manila.

Meanwhile, Mohan, who will work closely with Dimi Albers, Global CEO of Dept, joins the agency after a 25 year stint with Vivendi’s Havas Group, where he was widely recognized as the key figure behind the launch and development of the group in Asia Pacific.

Speaking about his appointment, Mohan said that he looks forward to working with Albers and the teams, adding that they will be leveraging the agency’s growing client base and track record in the region to build a business that is ‘big enough to cope and at the same time small enough to care’.

“Dept is a very strong digital transformation agency with a rich tech heritage. Their integrated one-stop-shop principle of delivering tech, design, creative and performance with a simple structure, speed, clarity, and personal contact is why I truly believe it can make a difference in the APAC markets,” he said.

Meanwhile, Albers commented that a team on APAC that will work fully integrated with their teams across EMEA and the Americas will help them make an even bigger impact in the region, both for global clients and local brands. He added that with Mohan’s network, market knowledge, and growth mindset, they have found the right leader to boost their Asia journey.

“Over the last few years, we’ve delivered a variety of impactful projects in the Asia Pacific market for brands like Mizuno, Samsung, Weber, Fujitsu, and KLM. Our vision has always been to help our clients work with the best talent in the world, regardless of geography,” Albers concluded.