Manila, Philippines – On August 12 in Manila, Vishnu Mohan, industry veteran in marketing and previously CEO of Havas Group for APAC markets, together with his C-suite team, officially launched his integrated digital and marketing agency, Avyan, in the Philippines. The media launch, which took place in Makati, was graced by Partner & CEO Valli Lakshmanan, Partner & Chief Growth Officer Jack Lim, Chief Strategy Officer Ed Mapa Jr., Chief Technology Officer Art Gabriel, and the company’s country head for the Philippines, Kaye Enriquez.
Mohan first introduced the firm exactly a year ago, being upfront about his goal of making the Philippines its regional hub – a fresh new move from the usual direction of regional companies making Singapore their centre of operations
At present, Avyan in the Philippines is 30+ strong, with plans to further beef up the team count, said Mohan to MARKETECH APAC. So far, brands that Avyan in the Philippines has done work for are local bank RCBC, blockchain-based company AltSwitch, and PH leg of insurance provider AIA.
In the media launch, Avyan’s leaders presented the agency’s core mission of helping ‘to design the future’. Avyan is a collective that invests in start-ups by helping them achieve their goals of growing their potential through designing and building products that enhance the digital landscape.
With its goal of working towards “advancing human possibilities through design and technology,” Avyan presents its extensive capabilities roster which includes strategy formulation, design, coding, data, media practice, and commerce and content creation.
In a brief interview with MARKETECH APAC, Founder and Chairman Vishnu Mohan shared that in line with making Manila their regional hub, they will be continuing to build a very strong design and tech team. He shared that they have brought in roles such as head of technology which had not been present a year ago.
Regarding playing in the competitive market, Mohan said, “I’m not worried about the competition because I’m not trying to compete against anybody, to be honest…I said my aim is to give back to society. I want to do good work.”
Meanwhile, in the press statement, Partner & CEO Valli Lakshmanan commented, “Best way to predict the future is by creating it. As tomorrow builders, we, at Avyan, focus on designing a relevant, commercially successful future for our clients by creating products and services touched by millions of people worldwide. Our strength is our people and the love for what we do.”
Country Head Kaye Enriquez said, “We are all bound by the same purpose. And we will always strive to design experiences that will allow brands to stay relevant to their customers now and tomorrow. Our ultimate goal is to drive business outcomes for our clients, no matter how big or small.”
Mohan also candidly shared the meaning behind Avyan’s name, which is in fact, a variation of his own – ‘Vishnu’ – which means perfection.
Avyan currently has operations in Singapore, India, and the Philippines, with plans to expand into Indonesia and Vietnam, shared Mohan.
