Tag: vietnam
Vietnam – The State Bank of Vietnam (SBV) is tightening oversight of artificial intelligence in banking, mandating that banks and e-wallet providers inform customers before AI systems are used in direct interactions. A report by Việt Nam News says the move comes in a draft circular on safety, risk management,...
It’s rare for marketing leaders to have experience in both aviation and hospitality, but for Plaza Premium Group’s new associate director of marketing and communications, Julian Sng, this combination is exactly what made the role appealing. In this new position, he is tasked with taking the company’s...
Singapore — Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will...
Vietnam – European automaker Škoda has teamed up with creative partner Happiness Saigon for a new brand campaign in Vietnam which redefines exploration as not just travelling far, but experiencing life through the everyday use of a car. For many Vietnamese consumers, car ownership has traditionally been...
Hanoi, Vietnam — Financial technology company Tala has entered into a US$100 million partnership with ASEAN bank CIMB to support its expansion into the Vietnamese market. The partnership aims to address gaps in access to credit in Vietnam, where many adults hold digital accounts but remain underserved...
The event is the flagship activation of the Castrol Superbike ASPAC Alliance, a regional platform designed to link rider communities, service partners and Castrol’s high-performance product portfolio.
Vietnam – Nature Foods, a Vietnam-based manufacturer of dried and powdered foods, has unveiled a new campaign aimed at preserving traditional Tet meal rituals, helping families maintain their time-honoured gatherings despite increasingly busy lifestyles. The Tết meal, or mâm cỗ Tết, is the traditional...
Ho Chi Minh, Vietnam— Hakuhodo Inc. has acquired a majority stake in BCM Venture Integrated Co. Ltd., a Vietnamese independent digital marketing agency, making BCM a consolidated subsidiary of the Japanese advertising group. BCM provides digital marketing services, including e-commerce management, data...
Vietnam – Vietnamese coffee chain Highlands Coffee is reportedly considering an initial public offering (IPO) in Vietnam, aiming to raise between $300 million and $400 million, according to anonymous sources cited by Bloomberg. The company is said to be working with a financial adviser and may bring...
Excellent marketing often begins with excellent communication skills. How brands speak, listen, and connect remains a key factor in driving growth. This is the challenge that Havas Vietnam chief executive officer Alexandre Sompheng has observed over years of leadership: too often, people excel at doing,...
