Tag: vietnam
Excellent marketing often begins with excellent communication skills. How brands speak, listen, and connect remains a key factor in driving growth. This is the challenge that Havas Vietnam chief executive officer Alexandre Sompheng has observed over years of leadership: too often, people excel at doing,...
Vietnam – Starting February 15, Vietnam will enforce stricter online advertising rules, including a 5-second ad skip limit and tougher measures against illegal ads. The new regulations follow the government’s issuance of Decree No. 342/2025/ND-CP, which details provisions of the Law on Advertising, particularly...
According to the campaign’s approach, fandom itself was treated as a form of culture, with activations aimed at allowing fans to recognise one another through shared knowledge and interests.
Ho Chi Minh City, Vietnam – CHAGEE has officially opened its presence in Vietnam with two flagship stores on Dong Khoi Street and at mPlaza, alongside a concept store on Ly Tu Trong Street in central Ho Chi Minh City. From December 19 to 21, CHAGEE staged a series of experiential activities and...
As part of the initiative, Nestlé MILO is featuring athletes from sports such as sepak takraw, jujitsu and pencak silat on its product packaging for the first time.
Vietnam – Huw Gildon has rejoined Publicis Groupe Vietnam as chief strategy officer (CSO), returning to the agency for the first time since his departure in 2015. Bringing 25 years of international and APAC experience, Gildon joins Publicis Groupe to strengthen the agency’s strategic capabilities in...
The appointment comes as Vietnamese consumers adopt more digital-first habits, with short-form video, social commerce and brand trust increasingly shaping purchasing decisions.
Payments complete every consumer’s purchasing journey, which is why it became a necessity to ensure that all payments, before even being made, are secure. This expectation revolves around all modes of payment: in cold cash, through card, bank transfers, QR payments or codes, installments, and in all...
Ho Chi Minh, Vietnam – Vietnamese consumers are rewriting the rules of online shopping with more prioritisation in customer service, according to report More than half of Vietnamese shoppers (53%) say reliable delivery matters most, outweighing lower fees (45%), and matching calls for better package...
Ho Chi Minh, Vietnam – JCB International Co., Ltd., the global subsidiary of Japan’s only international payment brand, has introduced its new brand message in Vietnam: “Japan Cùng Bạn” which translates to “Japan with You”. The initiative marks a key step in strengthening JCB’s cultural and commercial...
