Tag: Videos

Singapore – AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a new feature on its platform for publishers, AnyManager, that taps on AI to enable online publishers to generate short-form videos from existing content on their websites. 

With the new feature on AnyManager, publishers can use AI to automatically extract article content and handle the entire video production process, and resulting videos can be delivered on a publisher’s own site through AnyManager Video. The new feature also supports social media formats and text-to-speech functionality, allowing publishers to distribute videos on their social media platforms.

By automating tasks traditionally performed by humans, publishers are able to create more content to adapt to changing media consumption patterns, without the need for production costs or too much additional human labor. Publishers can also have new means to reach a broader set of audiences on social media. 

This new feature is part of the recently launched AnyManager Video Player, a no-code video player that enables the distribution of video content and advertising on websites through a single ad tag implementation. AnyManager Video is already deployed globally and adopted by various publishers across Asia.

Hitoshi Maruyama, managing director of publisher growth at AnyMind Group, said, “We are constantly developing and integrating the latest technology into our platform to provide solutions that enhance publisher profitability. By utilising the newly launched AnyManager Video Player, efficient video ad generation and distribution is now even more accessible and possible. These enhanced video capabilities will continue to support the growth of publishers.”

Singapore – MARKETECH APAC, the digital media for the marketing and advertising industry in APAC, is launching a new content brand that aims to amplify the power of videos in bringing engaging stories to the audience. To be called MARKETECH APAC Reels, the staple feature will be presenting industry deep dives on leading news and trends in marketing and tech through exclusive video content.

For the pilot feature, MARKETECH APAC Reels will be presenting an all-embracing view of the brands and companies in various industries that have decided to take action in line with the ongoing war between Russia and Ukraine. The feature will comprehensively lay out how entities in the marketing and advertising industry, and even those of the biggest consumer brands, have taken a stand in the middle of the heightening hostilities in Europe.

MARKETECH APAC Reels is also taking the spotlight on the growing space of the metaverse, roping in marketing and industry leaders to shed light on how brands can navigate this brand new virtual environment and leverage the space to deliver groundbreaking marketing campaigns. 

To be rolled out in a series of 3 episodes, the feature will be discussing piece by piece top questions of brands concerning the metaverse which include entering the space, and thereafter, becoming an official player in the metaverse. 

On the launch, Shaina Teope, MARKETECH APAC’s regional editor, said, “MARKETECH APAC continues to grow its channels, and as a digital-first media, now’s the time to take our features up a notch, leveraging the ingenuity of videos in delivering stories and conversations that are most pertinent to the community. We are excited as we tackle the most relevant news and trends through distinctive and innovative production.” 

All videos under MARKETECH APAC Reels can be viewed on MARKETECH APAC’s YouTube channel. Subscribe to get updated on the newest and latest content. 

As MARKETECH APAC launches MARKETECH APAC Reels, it is inviting all brands and companies to reach out for any interesting story they would like to share and collaborate with.

They can email MARKETECH APAC at [email protected].