Sydney, Australia – Omnichannel advertising platform Kargo has acquired connected TV (CTV) and over-the-top (OTT) platform VideoByte, as part of the former’s mission to deliver differentiated interactions to audiences through various platforms.
With the partnership, VideoByte will be adding innovative CTV advertising technology to broaden Kargo’s offerings to its brand partners and their audiences.
VideoByte will likewise be providing Kargo with access to a large and growing footprint across the television ecosystem and new advertising products to be launched in the next few months to drive immediate innovation to Kargo’s current customers.
“We are thrilled to join the Kargo team and are in lock-step with their mission to develop uniquely differentiated ad experiences that grab attention and drive performance for publishers and brands alike,” said David Naffis, CEO at VideoByte.
He also added that Kargo’s growth, scale, and reputation as market innovator will help accelerate VideoByte’s go-to-market as it continues to push innovating new CTV formats.
Moreover, Naffis will also be joining Kargo as its general manager of CTV.
Harry Kargman, CEO and founder at Kargo, also commented on the acquisition, “Acquiring VideoByte is a clear next step in our growth and evolution. Kargo has been expanding across multiple screens and the Connected TV experience is calling for this kind of ad format innovation and disruption that Kargo has brought to the mobile screen.”
According to Kargman, VideoByte also shares Kargo’s mission and vision to create unique and performant ad creatives through its platforms.
“With VideoByte, we will bring an amazing Kargo experience to Televisions everywhere and change the landscape with new capabilities while driving massive value and success for both brands and publishers,” Kargman concluded.
Founded in 2020, VideoByte already has a presence in CTV and OTT with integrations across major media companies including Viacom, Tegna, and LG, amongst others.
Prior to VideoByte, Kargo also previously acquired cloud-based video technology SaaS company Ziggeo to beef up its video offering capabilities.