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Tag: Vaseline

[Campaign] Vaseline (Unilever) x Ogilvy Singapore
Vaseline taps shared childhood memory with ‘Love Hurts’ campaign
Posted on April 28, 2026
by Sharona Nicole Semilla
Singapore – Vaseline is betting on memory, not just moisture, with the launch of ‘Love Hurts’, a campaign that turns a familiar childhood ritual into a broader play for cultural relevance. The film titled, Some Traditions Aren’t Passed Down, They’re Rubbed In, directed by BAFTA-winning filmmaker Savanah...
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Vaseline x Social Media Hacks
Vaseline converts viral creator hacks into products with new ‘Originals’ line
Posted on April 14, 2026
by Sharona Nicole Semilla
Singapore – Vaseline is putting content creators on the product label, launching a new line that turns viral social media hacks into commercial offerings as beauty brands chase relevance in the creator economy. Developed with Ogilvy Singapore for Unilever, the “Vaseline Originals” range reframes the...
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Vaseline, Ogilvy brings skincare awareness to gamers to combat blue light
Vaseline, Ogilvy brings skincare awareness to gamers to combat blue light
Posted on June 3, 2025
by Aliza Carmona
Vaseline is raising skincare awareness for gamers in a new campaign with Ogilvy Singapore.
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vaseline tiktok short film  campaign
Vaseline blends entertainment and skincare in TikTok short film campaign
Posted on March 31, 2025
by Aliza Carmona
Australia – Vaseline has launched a TikTok short film campaign with creator agency Amplify, enlisting emerging filmmakers from Australia and South Korea to showcase its lip care range in fun, unexpected ways. The short film campaign follows characters in unexpected, extreme scenarios—like being trapped...
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