Tag: Valerie Madon

Singapore – Valerie Madon, currently the chief creative officer for Southeast Asia at McCann Worldgroup, is expanding her current role to include the Asia-Pacific region. Madon will be responsible for creative product across Asia as the network continues in its mission to be the irrefutable leader in the business of creativity. 

She also retains her existing role as Chair of McCann Worldgroup’s APAC Creative Leadership Community (CLC).

Madon joined McCann Worldgroup in May 2023 from her previous role as the director of creative shop for SEA and emerging markets at Meta. Her 20 years of experience spans senior network roles at Havas, JWT and VMLY&R, along with two stints at Meta/Facebook.

Speaking on her appointment, Madon said, “It’s a privilege to work with all the diverse talent we have in this region. Their collaboration, hunger and integrity inspires me every day and I look forward to creating more meaningful work together for our clients.”

Meanwhile, Ghassan Harfouche, APAC regional president at McCann Worldgroup and Prasoon Joshi, regional chairman, CEO, and CCO of McCann Worldgroup India, said in a joint statement, “Initially Valerie was tasked with focusing her efforts on our Southeast Asia hub, which houses many key regional clients. We’re delighted that she will now expand her remit to cover the rest of the region, as an inspirational leader for our creative teams across all markets. She has a strong track record in APAC leadership roles and we are confident that she will be an excellent partner and elevate our work.”

Singapore – Global marketing services company McCann Worldgroup has appointed Valerie Madon as its new chief creative officer for the Southeast Asian region. She will be reporting to Nick Handel, president of McCann Worldgroup SEA.

Madon brings with her over 20 years of experience across brand-building and integrated creative solutions for major brands such as Zespri, Caltex, Hewlett-Packard, Procter & Gamble, Singapore Airlines, and HSBC, amongst others. In the new role, she will be tasked to head the creative teams across Singapore, Thailand and Hong Kong, as well as assuming the additional responsibility of Chair of McCann Worldgroup’s APAC Creative Leadership Community (CLC).

Prior to joining McCann, Madon was the director of creative shop for SEA and emerging markets at tech giant Meta. She also held senior creative roles at agencies VMLY&R and Havas Group.

She has also made her mark judging at awarding bodies such as Cannes Lions, D&AD, One Show, London International, Effies, Golden Drum, Spikes Asia, Adfest, and more.

Commenting on her appointment, Madon said, “This opportunity represents the perfect storm of my creative ambitions – to reunite with Nick Handel again, as a leader who believes in the value of a creative partner, and to join the network that created ‘Fearless Girl’, one of the most inspiring pieces of work that went beyond advertising to become a meaningful part of people’s lives. I’ve always felt blessed in my career but this invitation to work and learn from so many of the creative greats within McCann Worldgroup is extra special.”

Prasoon Joshi, chairman of McCann Worldgroup Asia Pacific also commented, “The addition of Valerie to our organisation marks a significant development. Her extensive experience and innovative creative approach will add a fresh dimension. She is a keen observer of the evolving media landscape and latest technologies, which will further drive our creative excellence and strengthen our creative leadership in the region.”

Meanwhile, Nick Handel, president, McCann Worldgroup Southeast Asia, remarked, “I am thrilled that Valerie has joined our McCann Worldgroup Southeast Asia family. With her vision and expertise, she will make a significant contribution to our ambition of being the irrefutable leader in the business of creativity. And what’s more, I believe that she will be an excellent team leader and mentor to our people.”

Madon joins in mid-May and will be based in the network’s regional headquarters in Singapore.