Singapore – The Singapore branch of the famous wax museum franchise Madame Tussauds has now a new celebrity to add to its collection of wax figures: Korean actor Lee Min Ho.

The new wax figure of Lee Min Ho will be part of the newly-launched ‘K-Wave Zone’ in the museum, where prominent Korean entertainment stars are also featured, including Korean actor Song Seung-heon, model and actor Kim Woo Bin, and singer and actress Bae Suzy.

Lee Min Ho has been one of the most popular Korean actors known in Asia, recently surpassing 20 million followers on his official Instagram and Facebook page, which also makes him one of the most followed Korean stars on different social media platforms combined. He is well known for his roles in many Korean dramas, including ‘City Hunter’, ‘Legend of the Blue Sea’, ‘Boys Over Flowers’ and more recently in Netflix’s ‘The King: Eternal Monarch’.

“We are proud and honored to have Lee Min Ho joining the rest of the stars at the new K-Wave zone. We believe that his figure will definitely draw the attention of many, and we will continue to bring in more stars throughout the year,” says Alex Ward, general manager of Madame Tussauds Singapore

K-Wave Zone was first launched last month, where aside from taking pictures with the wax figures, visitors are also given the chance to enjoy certain Korean elements, such as taking pictures with the facility’s in-built cherry blossom tree, or pose for pictures in the zone’s cherry blossom flower wall.

Based in Imbiah Lookout in Sentosa Island, the Madame Tussauds in Singapore has waived general admission fees until March. Visitors can use SingapoRediscovers vouchers to get access to the K-Wave Zone.

Singapore – Leisure and lifestyle operator One Faber Group has renewed digital marketing Hashmeta’s contract as the operator’s marketing agency for record.

Aside from continuing their social and digital marketing duties for a second year, Hashmeta will help in creating brand awareness strategies for One Faber Group’s key attractions such as Singapore Cable Car and food and beverage (F&B) offerings such as Dusk Restaurant & Bar and Arbora Hilltop Garden & Bistro.

“We’re honored to continue our partnership with One Faber Group. 2020 has been challenging for the tourism industry but the synergy between our teams has helped tremendously in achieving great results in the past year. Naturally, we’re excited to build on this relationship and embark on the next chapter with One Faber Group,” said Monica Zhuang, creative director of Hashmeta.

This is not the first time Hashmeta won a contract renewal, having been appointed by Singapore-based cement/concrete supplier Pan-United as its official agency for social media marketing and website optimization in July 2020.