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Tag: Tourism

MARKETECH-PHOTOS
China International Culture Association signs MoU with Trip.com to boost inbound tourism
Posted on November 20, 2023
by Aliza Carmona
Global travel service provider Trip.com has announced it has signed a memorandum of understanding (MoU) with the China International Culture Association (CICA) to promote the country’s inbound tourism.
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Singapore Airlines evoke melodies of wanderlust in latest animated campaign with TBWA
Singapore Airlines evoke melodies of wanderlust in latest animated campaign with TBWA
Posted on November 17, 2023
by Teddy Cambosa
Titled ‘The Sound of Singapore Airlines: A melodic journey awaits’, the new 30- second film captures the SIA Business Class cabin in a charming, handmade music box that takes the shape of a suitcase, bringing viewers on a trip through scenic landscapes and vibrant cities, accompanied by the airline’s...
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Go City, Weixin Pay sign tourism-centric MoU, to include 3-year joint marketing plan
Posted on November 16, 2023
by Azunta Gaviola
Singapore – Leading multi-attraction pass provider Go City has officially signed a memorandum of understanding with Weixin Pay, a widely recognised payment function in the Weixin app, in an event today at the Capitol Kempinski Hotel, Singapore. Such first-of-its-kind collaboration marks a significant...
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Klook, Singapore Tourism Board scale up partnership to promote events and attract SEA travellers
Klook, Singapore Tourism Board scale up partnership to promote events and attract SEA travellers
Posted on November 14, 2023
by Teddy Cambosa
Through this initiative, Klook and STB launched an integrated events marketing campaign to raise awareness of the diverse range of leisure events in Singapore, and will be rolling out a second initiative anchoring on STB’s latest brand campaign 'Made in Singapore'.
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MARKETECH-PHOTOS
Genting SG approves S$6.8b investment to propel Resorts World Sentosa as premiere tourism destination
Posted on November 13, 2023
by Teddy Cambosa
The board of directors of Genting Singapore has approved a S$6.8b investment to propel its integrated resorts brand Resorts World Sentosa as a premiere tourist destination in Asia.
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Trip.com Group, Singapore Tourism Board renew 3-year global partnership
Trip.com Group, Singapore Tourism Board renew 3-year global partnership
Posted on October 25, 2023
by Teddy Cambosa
Under the MOU, both parties will expand their collaboration and embark on joint campaigns to boost inbound travel to Singapore and promote more in-depth and lesser-known tours and experiences in Singapore. 
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Changi Airport takes flight on a spontaneous adventure with latest travel campaign
Changi Airport takes flight on a spontaneous adventure with latest travel campaign
Posted on October 24, 2023
by Teddy Cambosa
Featuring six enchanting mystery destinations, anyone who is ready to fly within 30 days can participate and the lucky winners will be whisked away to a mystery destination for the payment of just S$1. 
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Andaz Singapore launches digital treasure hunt map to invite users embrace the role of story hunters
Andaz Singapore launches digital treasure hunt map to invite users embrace the role of story hunters
Posted on October 9, 2023
by Teddy Cambosa
Conceptualised alongside local creative and production studio UNCANNY, the campaign motivates participants to transition from being mere tourists to embracing the identity of a local, inviting them to extend their stay and immerse themselves in the vibrant tapestry of Singapore.
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STB’s global campaign takes would-be tourists in an unexpected journey of local experiences
STB’s global campaign takes would-be tourists in an unexpected journey of local experiences
Posted on September 27, 2023
by Teddy Cambosa
‘Made in Singapore’ replaces STB’s ‘SingapoReimagine’ international recovery campaign launched in November 2020 to rekindle passion for travel in Singapore.
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Tourism Malaysia, Guardian team up to promote domestic tourism
Tourism Malaysia, Guardian team up to promote domestic tourism
Posted on September 7, 2023
by Teddy Cambosa
Titled ‘Cuti-Cuti Malaysia Bersama Guardian’, the campaign will also offer up to RM200,000 worth of prizes to be won in a contest held in conjunction with this campaign.
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