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Tag: Tourism

0218 TAT drive tourism
TAT launches ‘drive tourism’ campaign, spotlighting local delicacies from eastern Thailand
Posted on February 18, 2026
by Melissa Reyes
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) Eastern Region has partnered with the Thailand Gastronomy Network, Krungthai Card, and SIXT Thailand, alongside regional stakeholders, to launch a tourism initiative titled “EAT THE EAST: THE GRAND ROAD TRIP”. The campaign seeks to promote local...
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02:10 Agoda Hat Yai
Agoda backs Hat Yai tourism recovery with ‘Hat Yai Lights Up’ campaign
Posted on February 10, 2026
by Melissa Reyes
Bangkok, Thailand – Travel platform Agoda has partnered with the Hat Yai Songkhla Hotels Association for a new campaign spotlighting Hat Yai in southern Thailand. Titled “Hat Yai Lights Up”, the campaign will run until 2 March. The campaign offers travellers discounts alongside a travel guide highlighting...
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SkyOrb Cabins Video Series
SkyOrb Cabin leads Mount Faber’s new audience-led brand video series
Posted on February 6, 2026
by Sharona Nicole Semilla
Singapore – Mount Faber Leisure Group has launched a new brand video series spotlighting the SkyOrb Cabins, following the addition of 13 new cabins that nearly triple the fleet on the Singapore Cable Car’s Mount Faber Line to 20. The four-part series adopts an audience-first storytelling approach, introducing...
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Agoda TH hotel report
One in four hotels in Thailand see localisation embedded across various hospitality touchpoints: report
Posted on February 4, 2026
by Melissa Reyes
Bangkok, Thailand – Around one in four hotels in Thailand now offer a seamlessly localised travel experience, according to a new report by digital travel platform Agoda. The report found that approximately 25% of surveyed hotels are at the “integrated tailoring” stage, where localisation is embedded...
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Agoda Impact Lab initiative 2026
Agoda rolls out Impact Lab initiative to support future-ready tourism in SEA
Posted on January 30, 2026
by Aliza Carmona
Singapore – Digital travel platform Agoda has launched ‘Agoda Impact Lab’, a regional initiative designed to drive innovation and value creation across Asia while supporting the next generation of efforts to strengthen industry resilience. Launched at the ASEAN Tourism Forum, the Impact Lab is positioned...
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Tourism Malaysia, AEON announce strategic collaboration for Visit Malaysia 2026
Tourism Malaysia, AEON announce strategic collaboration for Visit Malaysia 2026
Posted on January 29, 2026
by Teddy Cambosa
The initiative targets both domestic and international visitors, leveraging AEON’s retail footprint to increase visibility for the VM2026 campaign while encouraging tourism-related spending.
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TH TAT Healing Luxury
TAT rolls out influencer-led campaign to lead Thailand’s positioning as a ‘recovery destination’
Posted on January 23, 2026
by Melissa Reyes
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is set to roll out the Thailand Co-Creator programme in February, as part of its broader Trusted Thailand campaign. The programme will feature more than 20 celebrities and influencers from 10 international markets, who will showcase travel destinations...
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MSC x MCCANN
MSC Cruises sets sail with new campaign highlighting spontaneous moments
Posted on January 6, 2026
by Sharona Nicole Semilla
Geneva, Switzerland — MSC Cruises has launched its new global brand campaign, ‘The Best Holiday Ever,’ highlighting the unexpected moments that make a cruise truly memorable.  Across 23 modern ships visiting over 250 destinations in 2026, the campaign celebrates the joy of discovery that emerges...
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china daily china bound launch 2026
China Daily launches ‘China Bound’ smart tourism platform for international travellers
Posted on January 2, 2026
by Aliza Carmona
China – China Daily has officially launched “China Bound”, an English-language smart tourism service platform aimed at helping international travellers explore China. The platform offers a one-stop service for international visitors, covering travel inspiration, personalised itinerary planning, intelligent...
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Travel intent remains strong as spending profiles shape holiday choices in Indonesia, Thailand
Travel intent remains strong as spending profiles shape holiday choices in Indonesia, Thailand
Posted on December 26, 2025
by Teddy Cambosa
The higher-spending group is also more likely to be male and fall within higher-income brackets, while budget travellers are more concentrated in middle-income groups. 
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