Tag: Tourism
While sentiment on the DOT campaign was measured as being ‘positive’, Meltwater also pointed out that a large chunk of the positive sentiment across social media can be attributed to posts made by influencers and local personalities.
In a statement, the agency said that they take full responsibility for this matter and that the video was only intended to excite their internal stakeholders regarding the new tourism campaign.
The ‘Love the Philippines’ tagline was conceptualised alongside DDB Group Philippines. According to Marie Adriano, the agency’s brand and strategic planner, the word ‘love’ is the positive theme evident amongst travellers in the country.
Sarah Clark, CEO at Tourism Tasmania, said that they want the application to become the ultimate travel companion to help visitors explore the tourism offerings available throughout Tasmania.
Sniper Digital is a newly opened creative design agency based in Singapore that specialises in branding, graphic design, print media and digital marketing.
Tug agency specialises in performance media, using data, media, content and technology with offices in Sydney, Singapore, London, Toronto and Berlin.
Other works from the brand platform will run nationally across television, print, OOH, online and social.
This campaign is fronted by three thirty-second clips to showcase lesser-known yet unique attractions in Canberra.
As part of Trip.com's first social campaign in Southeast Asia post-pandemic, the innovative travel service provider is collaborating with over 100 KOLs.
This year’s Booking.com campaign features five new personalities from Australia, India, South Korea, Vietnam and Japan.
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