Tag: TODAY

Singapore – Mediacorp has announced that TODAY, its local news website, will be merged with CNA’s digital newsroom, which will take effect on October 1 this year. According to Mediacorp, this move is aimed at strengthening CNA and will see TODAY become the digital long-form weekend magazine of CNA.

Through the merger, TODAY will focus on producing analytical features on current issues under the well-regarded ‘Big Read’ brand; ground up news features; engaging human interest interviews; as well as opinion pieces every weekend to supplement CNA’s current suite of daily digital offerings.

From 1 October, the TODAY app and website will no longer be updated. All new content will be found on the CNA website and app. TODAY will retain its social media pages, with links pointing audiences to the CNA website.

It is also worth noting that the merger will not result in any staff cuts, as all TODAY staff will be offered roles in CNA. 

Walter Fernandez, editor-in-chief at TODAY, explained, “This merger comes in a post-COVID landscape defined by a global surge in news fatigue coupled with active news avoidance. These trends have been exacerbated by changes to the algorithm of selected social media platforms to de-emphasise news by reducing its discoverability. At the same time, the overlap between the TODAY and CNA digital audiences has also increased significantly over the past two years.”

Meanwhile, Jacqui Lim, chief commercial officer at Mediacorp assured the many long-time advertisers in TODAY that they would be offered competitive, alternative advertising solutions across the Mediacorp network including the stable of news brands that includes CNA, 8 World, Berita and Seithi. 

“This strategic move reflects our long-standing commitment to an audience-first approach for advertisers. We are constantly refining our offerings to ensure we have an effective range of innovative solutions. Brands and advertisers who partner us can look forward to meaningful and relevant media and content opportunities within our integrated portfolio,” she added.

Singapore – 3radical is the latest partner of Singapore-based media network Mediacorp, and aims to drive web traffic through loyalty boosting, readership, and consumer data capture.

The latest partnership coincides with Mediacorp’s 20th anniversary of their digital mobile news network TODAY. 3radical’s collaboration entails strategic engagement solutions to allow Mediacorp’s readers to interact more, signaling a more mutually beneficial environment.

“Mediacorp is a great example of how content creators must transform their digital experiences to meet the constantly changing needs of consumers, earn their engagement, and get a better understanding of each reader. We are so excited to be helping Mediacorp address this ever-evolving landscape by creating compelling engagement exchanges that more effectively drive loyal readers now and in the future.”

Michael D. Fisher, CEO at 3radical

Furthermore, 3radical’s Voco gamification software enables Mediacorp to provide digital interactions that incentivize audiences while earning their data on a permissioned basis.