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Platforms Featured Southeast Asia

TikTok Shop launches in Singapore

Singapore – TikTok Shop, the new e-commerce solution by short-video platform TikTok, has officially launched in Singapore. Starting 10 August, shoppers can usher in Singapore’s 57th birthday festivities via the TikTok Shop 8.8 campaign.

As part of the platform’s ongoing efforts to support local businesses, TikTok Shop is a dynamic marketplace built into the TikTok platform, allowing consumers and creators to connect and engage directly with brands and sellers. 

In particular, TikTok Shop offers merchants and brands a bustling online space they can leverage to connect with newfound consumers keen to discover new brands and share fresh finds with others.

Ng Chew Wee, head of business marketing for APAC at TikTok, said that they have observed that Singapore has exceeded its potential as a major e-commerce market, with its projected market volume expected to hit US$11.45 billion by 2025. 

She stated, “As more people shop online, TikTok Shop presents the ultimate convergence of content and commerce with unique Shoppertainment experiences for all.”

Wee added, “In this way, TikTok Shop not only empowers local businesses to effectively tap onto the platform’s fast-growing audience base to drive tangible business results but also affords the delivery of content that delights and entertains – resonating with the right audience across the discovery to purchase stages.”

With TikTok Shop, sellers can also create an e-commerce experience by having full control of the end-to-end process within TikTok – from uploading the products to curating the point of purchase as well as managing shipping and order fulfilment – affording a seamless consumer journey that will help businesses thrive. 

Additionally, sellers will also be able to tap into the rich variety of content formats to showcase their creativity, connect with their audiences and be discovered by the community. These include shoppable live sessions and creator collaborations that can be easily forged using the TikTok Shop Affiliate Program, which connects creators with sellers through commission-based product marketing. 

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Platforms Featured Southeast Asia

TikTok launches online marketplace, TikTok Shop, in PH

Manila, Philippines — TikTok, the popular short-form video platform, recently launched its online marketplace, TikTok Shop, in the Philippines. Through this brand new e-commerce platform, TikTok Shop aims to open up more business opportunities for brands and small- to medium-sized enterprises. All these, whilst providing a fresh new shopping experience for users and opportunities for local content creators alike.

TikTok Shop in the Philippines aims to provide local businesses with a new avenue for reaching out to customers. It also aims to make purchasing possible and more accessible for Filipinos without leaving the mobile entertainment platform. At TikTok Shop in the Philippines, users can purchase items from various categories of products including fashion, home and living, beauty and personal care.

Meanwhile, merchants will be able to enjoy zero commission fees on the platform for selected products whilst payment service fees are capped at one per cent to payment service partners. TikTok Shop products can be purchased through product anchors embedded in short videos, live streams, and the TikTok Product Showcase tab of a merchant’s TikTok page, making it easy for users to be entertained and yet shop at the same time.

Last June 15 to 21, TikTok Shop held its maiden mid-year sale in the Philippines, highlighted by super deals and users enjoyed up to discounts and subsidised shipping and first-time buyers received coupons and discounts.

Celebrities and top content creators joined the very first sale, including actress Glaiza De Castro, TV host Macoy Dubs, and content creator Alfea, who did key live sessions and short video posts via TikTok Shop.

Kimberly Duyag, CEO of local cloth and garment brand KILY.PH, shared her experience, “Many sellers have been surprised by the platform’s support, especially the free shipping vouchers and discount promotion. Plus it also enables merchants, brands and creators to showcase and sell their products directly on TikTok via feed, content or live stream.”

The week-long mid-year sales campaign saw TikTok Shop Philippines gain a 33% growth in its daily gross merchandise value. The e-commerce platform’s number of daily orders likewise jumped by 29%, while the volume of live stream climbed 36% compared to the previous week.

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Platforms Featured Southeast Asia

E-commerce platform Ginee partners with TikTok Shop to help Indonesian brands grow through Ginee Ads

Jakarta, Indonesia – Ginee, an e-commerce merchant services technology platform in Southeast Asia, has announced a partnership with TikTok Shop to provide a new online shopping experience for brands and merchants to reach their consumers through TikTok Shop, an exclusive and innovative marketplace where entertainment meets commerce that is fully integrated into TikTok, bringing together online sellers, buyers, and creators. 

The collaboration with TikTok Shop is one example of Ginee Ads, which integrates with multiple online advertising platforms to help businesses grow sales and better manage advertising spend.

Since its launch in early 2020, Ginee has supported over 130,000 businesses and sellers, processing USD 2.7 billion in gross merchandise value. Ginee provides a SaaS Enterprise Resource Planning (ERP) platform to help brands and online sellers with day-to-day operations and customer relationship management via multiple marketplaces, as well as warehouse management services (WMS).

Currently, over 2,000 brands in Indonesia on Ginee are also on TikTok Shop, which held a month-long TikTok Shopping Ramadan Sale ending on 25 April. Over the entire month, total livestreams received almost 2 billion views, translating into a gross merchant value (GMV) sales increase of almost 92 per cent. Among the brands who saw a boost to their website and sales was Yongki Komaladi, one of the largest shoe, sandals, and accessories retailers in Indonesia. A Ginee customer since June 2021, Yongki has had over 450 SKU pages listed on the Ginee platform.

Yongki Komaladi’s, Sales Manager Reza , said, “During the recent Ramadan, we used Ginee Ads and its integration with TikTok Shop to really tap into the platform’s vibrant user community, not just for brand exposure and drive sales, but also to streamline the purchase process and drive conversion. The embedded product anchors in the form of short videos and livestream format on TikTok Shop really makes it easy for us to have effective, meaningful engagements with our customers at scale.”

Ginee’s Head of Southeast Asia, Evelyin Wu, commented, “Ginee’s mission is to help our partners and sellers like Yongki manage and grow their businesses more efficiently.”

Wu added, “Ginee Ads is one of our newest product innovations where we collaborate via system and API integration with leading innovative platforms like TikTok Shop, enabling our merchants to run simple and effective campaigns to drive traffic and conversion on their SKU pages and online stores. We are really proud and excited about this collaboration with TikTok Shop.”