Tag: TikTok Shop
Vietnam – TikTok Shop has launched a new campaign for its 6.6 Birthday Sale, aiming to spotlight and drive greater engagement with its Shop button feature. Created in partnership with independent creative agency The Friday, the campaign is built around the idea “Touch Shop, Fall in Love With Deals”,...
![[Activation] TikTok 6](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-TikTok-6.6-Birthday-Sale.jpg)
Singapore – Singapore’s busiest shopping belt briefly turned into a TikTok feed in real life last week as TikTok Shop brought dance performances, creator culture, and gamified retail tactics onto Orchard Road ahead of its upcoming 6.6 Birthday Mega Sale. On 23 May, local creator Orchard Road Fashion...
Malaysia – TikTok Shop Mall has rolled out a refreshed visual identity anchored on the elevated “Pocket Mall” brand asset as part of a new design system developed with JUNO to create a more cohesive and recognisable brand presence across its campaigns and platform touchpoints. As part of the refresh,...
Bangkok, Thailand – TikTok Shop held the Run Freshtival at Central World Square on 1 March, an offline activation designed to engage Thailand’s growing wellness and sports communities while connecting brands, creators, and consumers through fitness-driven experiences. The event brought together brands...
The Department of Trade and Industry (DTI) and TikTok Shop have teamed up to launch the ‘Unlad Lokal’ program.
Kuala Lumpur, Malaysia – Maybank has announced a collaboration with TikTok Shop to launch a multi-market upskilling and digitalisation programme for small and medium enterprises (SMEs) in the ASEAN region. Said initiative marks the first partnership of its kind between a financial institution and...
Running from August to December, the ‘Digital Beauty Academy’ will conduct six sessions focused on content creation, social commerce strategies, and the effective use of TikTok Shop to market and sell beauty products.
The initiative will allow Malaysian distributors, entrepreneurs, and companies to grow into Singapore. As part of the 12th Malaysia Plan, Matrade's Cross Border e-Commerce Development Programme (eBizLink) includes a partnership with TikTok Shop.
TikTok has rolled out its new ‘Shop’ tab feature for its e-commerce solution, TikTok Shop, to offer users a more convenient way to access its shopping portal.
VMLY&R has been tasked with delivering TikTok Shop’s unique ‘shoppertainment’ proposition, bringing shopping and entertainment together as the antidote to e-tail stress and boredom during the shopping season.
