Tag: Tiger Brokers

Singapore – Online brokerage firm Tiger Brokers has appointed independent agency W Communications to handle its communications across Singapore and the Asia-Pacific (APAC).

Following its win in a competitive pitch, W Communications is set to boost Tiger Brokers’ brand awareness and build trust for audiences in the region. W Communications will highlight Tiger Brokers’ mission to make trading and investing accessible. 

Amplifying Tiger Brokers’ offerings and expertise through the partnership, W Communications will strive to engage a wider audience while maintaining its focus on the firm’s primary target audience, which consists of retail investors and individuals with high net worth.

Through the partnership, W Communications continues strengthening its presence in the region while growing its multinational clientele.

Kenneth Chew, corporate lead at W Communications, said, “By operating in the region’s highly competitive financial hub, staying at the forefront of industry innovation is no longer just an advantage – it is a necessity. With this partnership, we aim to solidify Tiger Broker’s leadership position through impactful content and campaigns. Our team’s experience in the financial sector provides us with a deep understanding of market dynamics and movements, which enables us to effectively convey Tiger Broker’s key messages through a comprehensive approach that integrates technical market insights with strategic branding initiatives.”

Shelton Chang, PR manager at Tiger Brokers, commented, “Engaging with investors today will require an innovative communication strategy for robust storytelling. Our partnership with W Communications highlights our commitment to staying ahead of the industry curve when it comes to effectively conveying our value proposition to clients, in line with our business objectives.”

Hong Kong – DDB Group Hong Kong has acquired the creative and social media accounts for Tiger Brokers’ Tiger Trade trading platform. The agency will be in charge of all 2024 communications, including strategy and creative for branding, production, promotion, and social media. 

Building brand awareness and client acquisition in an established market of savvy investors is the brand’s main goal. DDB will have to help with increasing appeal, reaching a wider audience, and establishing brand presence. 

Tiger Trade’s low-commission real-time trading software provides investors with technology, knowledge, and inventiveness. The smartphone app is young and only getting started in the Hong Kong market, it already has over 2.2 million account holders worldwide. 

Speaking about the appointment, Lowe Low, Senior brand marketing manager at Tiger Brokers (HK) Global Limited, said, “DDB’s unparallelled creativity and strategic brilliance truly distinguished them in the pitch process and it is with immense excitement that we move forward with them. At Tiger Brokers, we believe in pushing boundaries and redefining possibilities, and with DDB by our side, I am confident that we will create ground-breaking campaigns that not only captivate our audience, but also redefine the landscape of our industry.”

Meanwhile, Koman Ko, managing partner at DDB Group Hong Kong, stated, “We immediately respected Tiger Brokers’ visionary approach and ambition, as well as their collaborative style of working. We can’t wait to get started and help bring Tiger Trade’s superior investment experiences to more Hong Kong people, helping them reach their full potential as investors.” 

Sydney, Australia – NASDAQ-listed online broker Tiger Brokers has appointed brand experience and innovation company Akcelo to be its new agency partner, as it launches the proprietary one-stop global investing platform Tiger Trade in Australia and New Zealand (ANZ).

Tiger Trade provides access to global financial markets including Australia, the United States, and Asia, offering in-depth analysis and building a community of traders and investors through its social trading capabilities.

Cruz Li, Tiger Brokers’ head of marketing for Australia, shared that their mission is to enable Australians to take greater control of their investment opportunities by facilitating cost-effective trading using their technology platform. 

“We needed an agency partner that understands our target audience and how best to engage with them as we launch and Akcelo, through its work with other leading brands, demonstrated just that. We expect substantial growth potential in Australia and New Zealand and will work closely with them to build our presence across the region,” said Li.

Meanwhile, Aden Hepburn, Akcelo’s CEO, commented, “Tiger Brokers are an exciting new entrant in our region with a strategy that is set to disrupt an increasingly cluttered market. We are delighted they have entrusted us to drive their launch and look forward to building the brand.”