Marketing Featured South Asia

Experience marketing brand Things2do expands across four cities in India

India – India-based hyperlocal experience marketing brand, Things2do, has launched in four cities – Mumbai, Pune, Bengaluru, and Delhi. The brand is renowned for providing consumers with distinctive experiences across travel, lifestyle, aviation, food, and culinary.

According to Things2do, it has identified three sets of consumers, namely The Weekenders, who are always looking out for unique experiences to spend their weekends, The Explorers, who are in search of new experiences that they’ve not discovered, and The Aspirers, who want to update their lifestyle in a certain manner.

The brand currently caters to this set of audiences and provides a plethora of experiences to celebrate occasions, birthdays, anniversaries, weekends, topical days, and special events, and brings newness to their lives.

Roch Dsouza, CEO of Things2do, shared that the Things2do tribe is excited to diversify across newer cities after successfully being the discovery platform for experiences across ten cities; they have now successfully launched the experiences in four new cities and are seeing great traction, consumer insights, and needs that are coming through. 

“We express gratitude to all our partner brands for trusting us and introducing great curations and experiences, changing the face of the experiences industry. We are excited to be part of our consumer’s lifestyle journey and help them live a fulfilling life,” said Dsouza.