Kuala Lumpur, Malaysia – As Chinese New Year (CNY) draws near, which will be celebrated on 1 February, the Malaysian biscuit brand, Julie’s Biscuits, has launched a new short film, aimed at encouraging Malaysians to embrace and share optimism in 2022.
The film, which is created in collaboration with independent creative agency GOVT Singapore, invites viewers to see the silver lining in situations and challenges.
Titled ‘The Worst Feng Shui Master’, the short film is a humorous and intriguing tale that features the troubles of Master Wong, a Feng Shui consultant whose business and reputation appear to have fallen into hard times since he lost his lucky jade ring, making his astute skills and abilities hang in jeopardy. With this, Master Wong was mocked on social media by his fiercest rival, Chan Sifu, and when it seems at first that all is lost, a twist of fate in fact leads Master Wong to a profound realization – that hope can arrive in unexpected ways.
Tzy Horng Sai, the director of Julie’s Biscuits, shared that they wanted to encourage people to be agents of hope to one another as the new year begins.
“As we emerge from a time of uncertainty, Julie’s wishes everyone a wonderful celebration in the lunar new year festivities and we deliver our greetings in this meaningful film with a hint of humor,” said Sai.
Kevin Joseph, GOVT Singapore’s associate creative director, commented, “This film aims to show everyone that coming back from hard times is possible, especially with help from our fellow members of society.”
The new short film is now available to watch live on Julie’s website and YouTube account.
In addition to celebrating Chinese New Year, Julie’s Biscuits will be introducing a limited-edition Golden Eggy Roll that offers a perfect, buttery golden crispy texture. Julie’s Love Letters, a crowd favorite, will also be seeing an all-new packaging.