Marketing Featured South Asia

ON PURPOSE rolls out third edition of pro-bono initiative, ‘The Purpose Project’

New Delhi, India – New Delhi-based communications agency, ON PURPOSE, has launched the third edition of its ‘The Purpose Project’ an effort to help not-for-profit organizations to build their communications capabilities via voluntary work marking 2021 as its fourth year of working to drive social change in the country.

Previously held editions of the initiative were with non-profit organizations HAQ Centre For Child Rights and Azad Foundation. In the first edition, ON PURPOSE helped HAQ Centre For Child Rights by providing content and design support for their website, while in the second edition, the agency assisted Azad Foundation by delivering an integrated communications plan and supporting them with inputs and templates to run their own communications outreach.

The past organization winners have been selected by the whole ON PURPOSE team from various nominations received in a selection process that was facilitated by external jury members. For this year, the agency has curated a panel of industry stalwarts, namely, Shravani Dang, the independent board director at Charities Aid Foundation India, Paarul Chand, the editor in chief and partner at PR Moment, and Hemant Gaule, the dean of School of Communication & Reputation for Post-Graduation.

All non-government organization aspirants are encouraged to nominate themselves or those around them on the ON PURPOSE website. They will only have to answer a few questions regarding their current communications outreach and comply with a few basic pre-conditions. Based on their challenges, the winner will receive expert storytelling coaching and mentoring to build their communication capacity.

ON PURPOSE’s Managing Partner Girish Balachandran commented that as the agency turns 4, they are grateful for all the ‘little blessings’ which saw them through the last year. 

“The pandemic has been hard on all of us, and continuing the Purpose Project is our way of giving back the best way we know-how. By using the power of communications to change the world, one brief at a time. We are glad to be able to continue using our expertise in communications and help another non-profit doing great work on the ground build their outreach capabilities,” said Balachandran.