New York – The One Club for Creativity has launched its NFT collection which will be given to its special awards winners. This will be awarded in addition to its iconic physical One Show 2022 Pencils to this year’s winners.
One NFT will be minted for each winner of a One Show Special Award, including ‘Best of Show’, ‘Best of Disciplines’, ‘CMO Pencil’, ‘Green Pencil’, ‘Fusion Pencil’, ‘SDG Pencil’, and global ‘of the Year’ winners.
The assets are utility NFTs, which qualify the holder to a series of perks and special offers including nominations for future One Show juries, complimentary tickets to One Club events, opportunities to speak at club events, exclusive access to One Club content and board members, and more.
The NFTs are minted on the VAST platform, which is powered by Polygon. They are automatically ‘mirrored’ to the wallet holder’s account on OpenSea, meaning One Show Pencil NFTs can be openly traded on the secondary market via VAST or OpenSea with the same eco-friendly smart contract.
Kevin Swanepoel, CEO at The One Club, said, “As a nonprofit organisation whose mission is to support the global creative community, we are constantly looking for ways to elevate and give back to the industry. Minting utility Pencil NFTs is more than just an exciting new way to celebrate the Special Awards winners. It’s also a creative new vehicle to engage the community, and a way to offer exclusive perks to creatives around the world.”
Meanwhile, Michael Jurkovac, VAST CEO and co-founder, commented, “VAST isn’t a technology platform built for creatives, it’s a creative platform built with technology. As an FCB and TBWA\Chiat Day alum, I’ve always considered The One Show to be one of the awards I valued most, so I’m thrilled to work with The One Club on this project. The One Show Pencil is also one of the most beautifully designed awards, period.”