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Tag: Thailand

1
Shield Insurance Broker turns hard sell into binge-worthy micro drama via VML Thailand
Posted on March 31, 2026
by Sharona Nicole Semilla
Bangkok, Thailand – Shield Insurance Broker has launched a micro drama series with VML Thailand to promote its “After Shit Happens Service”, turning insurance mishaps into fast-paced, episodic storytelling built for social media. The series follows a string of chaotic, everyday disasters—from accidents...
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Hakuhodo Thailand Leadership
Hakuhodo International Thailand restructures leadership to support transformation strategy
Posted on March 27, 2026
by Melissa Reyes
Bangkok, Thailand – Hakuhodo Thailand has announced a leadership restructuring, appointing Koki Ito as group chief executive officer and Jirapat Kanchanosot as group co-chief executive officer. The move reflects the agency network’s efforts to strengthen its organizational capabilities and enhance collaboration...
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0327 Avocadoria
Filipino dessert chain Avocadoria marks third international market expansion with Bangkok debut
Posted on March 27, 2026
by Melissa Reyes
Bangkok, Thailand – Filipino dessert chain Avocadoria has opened its first branch in Thailand, marking its entry into its third international market following expansions into Singapore and the UAE. Located at Central Rama 9 in Bangkok, the new kiosk was launched in collaboration with franchise partner...
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0326 B2S
B2S rolls out “B2S Book Curated for You” campaign to expand reading ecosystem in Thailand
Posted on March 26, 2026
by Melissa Reyes
Bangkok, Thailand – Bookstore chain B2S has launched its “B2S Book Curated for You” campaign in collaboration with publishers, as part of efforts to strengthen Thailand’s reading community and expand its retail ecosystem. The initiative centres on curated book selections, community-building, and an integrated...
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0326 Makro MILLI
Makro rolls out “Live Like a PRO” campaign to broaden access to professional-grade products
Posted on March 26, 2026
by Melissa Reyes
Bangkok, Thailand – CP AXTRA’s Makro has launched its new “Live Like a PRO” campaign in Thailand, positioning the initiative as part of its broader shift toward an omnichannel business model that caters to both everyday consumers and business operators. The campaign underscores Makro’s effort to expand...
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0326 True Google
True, Google partner to roll out AI literacy programmes for Thai youth
Posted on March 26, 2026
by Melissa Reyes
Bangkok, Thailand – True Corporation has partnered with Google to launch two AI education programmes aimed at improving digital skills and awareness among young people in Thailand. The initiative introduces the “Gemini Academy for Students” and the “AI Literacy & Safety Module,” which will provide...
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0325 Disney TH WTP
Disney Thailand rolls out year-long brand collaborations to mark 100 years of Winnie the Pooh
Posted on March 25, 2026
by Melissa Reyes
Bangkok, Thailand – Disney Thailand is marking the 100th anniversary of Winnie the Pooh with a series of collaborations involving Thai and international brands, introducing licensed product collections and consumer experiences scheduled throughout 2026. The initiative spans multiple categories, including...
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0325 Jetts Milli
Jetts Fitness stages music-led workout event with MILLI in Bangkok
Posted on March 25, 2026
by Melissa Reyes
Bangkok, Thailand – Jetts Fitness hosted a fitness and music event titled “JETTS x MILLI: Move Like a HEAVYWEIGHT” at Samyan Mitrtown, bringing together elements of exercise, entertainment, and pop culture. The one-day event featured a lineup of group workouts based on Les Mills formats, including BODYCOMBAT...
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0325 AIS Bundesliga
AIS secures Bundesliga broadcast rights in Thailand under three-year deal
Posted on March 25, 2026
by Melissa Reyes
Bangkok, Thailand – Thai telecommunications company AIS has entered into a three-year agreement with Bundesliga International to become the exclusive broadcaster of the Bundesliga in Thailand, covering the 2026/27 to 2028/29 seasons. Under the deal, matches from Germany’s top-tier football league will...
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0324 Monde Nissin WAS TH
Monde Nissin launches Roblox campaign for SUMO Mini Cookies
Posted on March 24, 2026
by Melissa Reyes
Bangkok, Thailand – Monde Nissin has partnered with We Are Social Thailand to launch “SUMO World,” a campaign on Roblox for its SUMO Mini Cookies brand, targeting young audiences in Thailand. The initiative introduces a branded experience within Roblox, featuring a dedicated map that serves as a hub...
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