Tag: Thailand
Bangkok, Thailand – KFC Thailand has rolled out a Songkran campaign that pairs street spectacle with a distinctly local insight. The brand installed a giant inflatable Colonel Sanders at Bangkok’s Elephant Tower, a high-visibility stunt that quickly spread across social media as crowds gathered for the...
Bangkok, Thailand – XPENG Thailand has launched a campaign that shifts the focus of vehicle safety to a moment often ignored: the walk towards the car. Timed for International Women’s Day on 8 March, the “Pink Code” campaign, developed with YDM Thailand, centres on women’s safety before entering a vehicle—an...
Bangkok, Thailand – Carrier has introduced a new approach to product sampling with ‘Brototype’, a life-size mockup designed to help consumers visualise air conditioners in their homes before purchase. Developed in collaboration with Yell Bangkok, the initiative—also referred to as ‘Boxk Up’—responds...
Bangkok, Thailand – BBDO Bangkok has named Pathida “Jern” Akkarajindanon as Chief Creative Officer, marking a shift from a traditional top-down model to a collaborative, data- and technology-driven approach that integrates cross-disciplinary teams to deliver creative work with measurable business impact....
Bangkok, Thailand – Shield Insurance Broker has launched a micro drama series with VML Thailand to promote its “After Shit Happens Service”, turning insurance mishaps into fast-paced, episodic storytelling built for social media. The series follows a string of chaotic, everyday disasters—from accidents...
Bangkok, Thailand – Hakuhodo Thailand has announced a leadership restructuring, appointing Koki Ito as group chief executive officer and Jirapat Kanchanosot as group co-chief executive officer. The move reflects the agency network’s efforts to strengthen its organizational capabilities and enhance collaboration...
Bangkok, Thailand – Filipino dessert chain Avocadoria has opened its first branch in Thailand, marking its entry into its third international market following expansions into Singapore and the UAE. Located at Central Rama 9 in Bangkok, the new kiosk was launched in collaboration with franchise partner...
Bangkok, Thailand – Bookstore chain B2S has launched its “B2S Book Curated for You” campaign in collaboration with publishers, as part of efforts to strengthen Thailand’s reading community and expand its retail ecosystem. The initiative centres on curated book selections, community-building, and an integrated...
Bangkok, Thailand – CP AXTRA’s Makro has launched its new “Live Like a PRO” campaign in Thailand, positioning the initiative as part of its broader shift toward an omnichannel business model that caters to both everyday consumers and business operators. The campaign underscores Makro’s effort to expand...
Bangkok, Thailand – True Corporation has partnered with Google to launch two AI education programmes aimed at improving digital skills and awareness among young people in Thailand. The initiative introduces the “Gemini Academy for Students” and the “AI Literacy & Safety Module,” which will provide...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)