Tag: TCL Electronics

Australia – TCL and NBCUniversal have announced a new agreement that aims to enhance the entertainment options for TCL viewers in selected regions. This deal marks the first partnership between the two companies, and it introduces a range of iconic NBCUniversal TV shows to audiences in Australia and New Zealand via these branded FAST channels.

Viewers in regions such as Australia and New Zealand can now indulge in a selection of beloved classic TV shows on TCL Channel. Fan-favorite reality shows from hit franchises like ‘The Real Housewives,’ ‘Top Chef,’ and ‘Million Dollar Listing,’ as well as early gems like ‘The Lone Ranger’ are also now easily accessible to TCL viewers.

Expressing their excitement for the collaboration, Howie Li, general manager at TCL FFalcon stated, “We are thrilled to partner with NBCUniversal. This marks a starting point, and in the future, we aim to work with NBCUniversal to bring in more content to serve TCL TV users better, while also enhancing our offerings and services for our advertisers.”

Meanwhile, Rob Bell, executive vice president of digital distribution & global content strategy at NBCUniversal Global TV Distribution, commented, “We are delighted to partner with TCL and bring NBCU’s suite of FAST channels, featuring our iconic drama, sci-fi, reality, and animated kids series to TCL’s audiences in Australia, and New Zealand.”

Shenzhen, China – Global technology company TCL has launched a new campaign in commemoration of International Women’s Day, encouraging women to go after their dreams, transform them into a reality, and inspire others along the way.

The campaign, titled #EchoesOfGreatness, pays homage to renowned silent film actress Dorothy Cumming, who travelled from Australia to the United States in mid-1916 to follow her ambition of establishing a career in Hollywood.

Moreover, the campaign is also based on real-life interviews with Cumming’s family, news clippings and film studies, the legendary actress’ inspiring story was brought to life in #EchoesOfGreatness to honor her legacy and encourage women to keep the momentum going as the director of their own dreams. 

As part of the campaign, they are invited to share their stories and journey of turning dreams into reality – whether it was starting a business, pursuing a passion, or overcoming obstacles – on social media. Selected stories will be made into a movie by TCL to inspire others.

Yuki Wei, vice president of TCL Technology and chairman of the TCL Charity Foundation, said, “When those before us dream big, it inspires us to do the same and make our dreams come true. Over the years, TCL has been spotlighting women that are making a difference every day through #TCLforHer. We look forward to continuing this celebration of the strength and limitless potential of every girl and woman to dream big and live even bigger.”

To underscore the role of technology in facilitating women’s empowerment, TCL is also set to kick off #TechForHer, an accompanying social media campaign that highlights the functions and potential of the company’s innovative technology in impacting lives, including girls’ and women’s. The campaign will also see online users interacting with TCL through various interactive polls.

Hong Kong – TCL Electronics, major player in the global television and consumer electronics, is kickstarting a new phase of its global campaign, #TCLForHer, which is a self-sustaining ecosystem where women inspire women to redefine ‘greatness’. 

In order to elevate the #TCLForHer campaign and dedicated ‘TCLForHer’ website to a wider audience, the electronics brand will be amplifying its collaboration with rising basketball star and current brand ambassador Shyla Heal. 

“TCL believes that unleashing every girl and woman’s true potential will play a vital role in solving many of the global issues we face today and that technology can empower women and drive change,” said the brand.

Stories on the TCLForHer platform will reveal the wisdom of women navigating their own path and how they challenge rules. TCL will also be imparting stories of women’s courage and resilience in the face of adversity and how they stay true to their goals and values. 

TCL has had a longstanding commitment to promoting the empowerment and personal development of girls and women worldwide. In 2020, the brand had been a Global Promotional Partner of FIBA’s “Her World, Her Rules” programme to promote women’s and girls’ basketball. 

In line with the same advocacy, TCL has also supported Huameng Foundation which funds a number of female-focused programs and educational initiatives. 

The campaign’s TCLForHer website is now live.