Tag: TBWA\Kuala Lumpur
In this edition of Agency Leadership Decoded, she shares how her philosophy has evolved—and what it takes to lead agencies through uncertainty while nurturing the next generation of talent.
Done alongside TBWA\Kuala Lumpur, the 7-Eleven logo was updated daily across social and digital out-of-home, localised by state to indicate the time of iftar.
The rebrand was designed to reinforce the flavour and delight experienced in every bite and sip. Bask Bear needed a distinctive character to convey this message to the masses. And so, Brader BLE was born, drawing inspiration from the brand’s existing logo featuring the Malayan Sun Bear.
