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Tag: Talon Creative

Astro showcases diverse Malaysian Raya traditions in new campaign
Astro showcases diverse Malaysian Raya traditions in new campaign
Posted on March 21, 2025
by Teddy Cambosa
The film, starring Ellie Suriaty Omar, Mierul Aiman, Azri Safix, and Evertts Gomes, tells the story of Jumaah and her family bridging the gap between cherished customs and new traditions. 
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Astro blurs line between fiction and reality in new campaign for One Cent Thief’s second season
Astro blurs line between fiction and reality in new campaign for One Cent Thief’s second season
Posted on February 13, 2025
by Teddy Cambosa
As part of the promotion campaign, various major platforms were hacked, seized and hijacked, pulling unsuspecting audiences into the world and theme of One Cent Thief Season 2.
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Astro, Talon Creative team up on AI-powered campaign to provide positive encouragement online
Astro, Talon Creative team up on AI-powered campaign to provide positive encouragement online
Posted on December 9, 2024
by Teddy Cambosa
Bringing together the power of generative AI, the stars of ‘Project; Exit’ and Astro’s social media presence, Talon created a way for Mierul Aiman and Shasha Abedul to give moral support to those in need directly on social media.
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Top Story: Talon Creative on tapping into story rivalries for Astro’s activation on HBO’s ‘House of the Dragon’
Top Story: Talon Creative on tapping into story rivalries for Astro’s activation on HBO’s ‘House of the Dragon’
Posted on October 4, 2024
by Teddy Cambosa
In this Top Story feature, we spoke with Benedict Tan, creative director of Talon Creative to discuss the activation’s creative direction, why this campaign relied heavily on storytelling rivalry, as well as stressing the importance of strong partnerships especially for campaigns like this.
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Astro enhances accessibility to content for the visually impaired with new initiative
Astro enhances accessibility to content for the visually impaired with new initiative
Posted on September 30, 2024
by Teddy Cambosa
‘Dari Mata Turun Ke Hati’ is the first drama in Malaysia to introduce the Audio Description feature. 
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Astro, HBO bring ‘House of the Dragons’ to life via Pasar Seni MRT immersive activation
Astro, HBO bring ‘House of the Dragon’ to life via Pasar Seni MRT immersive activation
Posted on August 1, 2024
by MARKETECH APAC
Fans visiting the Pasar Seni MRT station will experience a complete takeover with banners featuring the houses and character images throughout. Structures were built to immerse fans in the world, with sculptures of dragon’s eggs and the sigil from House of the Dragon placed prominently in the main c...
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SEEK’s latest brand campaign uses compelling imagery to spotlight better job matches
SEEK’s latest brand campaign uses compelling imagery to spotlight better job matches
Posted on April 24, 2024
by Teddy Cambosa
For employers, the new platform deploys AI models to assess talent suitability and provide highly personalised recommendations by processing data from various sources, including resumes, job ad descriptions, and the employer’s past behaviours. This allows employers to hire fast and right.
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