Tag: Taco Bell

Australia – Creative communications agency one green bean (OGB), has now been added to Taco Bell Australia’s roster of collaborating partners. 

Starting this July 2023, OGB will now be working across influencer, social media and PR projects to support product launches and brand building for Taco Bell Australia. 

As of now, Taco Bell Australia currently has 39 restaurants across the country. The company plans to set up shop in several more locations nationally.

Amber Abbott, managing director at one green bean, said that they are thrilled to provide marketing and advertising support to Taco Bell in Australia. 

“The brand has a cult following around the world and we’re looking forward to earning attention among an Aussie audience for an adventurous brand,not afraid to do things differently,” she said. 

Speaking about the partnership with ogb, Andrew Howie, chief marketing officer at Taco Bell South Pacific, mentioned, “Since launching in Australia in 2017, we’ve seen steady growth of the Taco Bell brand locally with restaurants opening across QLD, NSW, VIC, and WA. We’re excited to appoint One Green Bean to support us as we enter a new stage of growth in Australia.”

“We know how important it is as a challenger brand in the market to build brand love and an agency like one green bean is perfectly placed to help us do that – whether it’s through Influencer, Social or Earned media,” he added. 

Kuala Lumpur, Malaysia — Taco Bell, international Mexican-inspired quick-service restaurant brand under Yum Brands Incorporated, has selected GrowthOps Asia, a growth services partner, as its marketing partner in Malaysia. GrowthOps is tasked to build Taco Bell’s brand voice on social media platforms Facebook and Instagram, and to underscore the #ISeeATaco global campaign’s relevance to Malaysians.

GrowthOps has established itself as a valuable end-to-end digital marketing growth partner for customers across various industries namely banking, retail, telco, and manufacturing, among others. The company holds extensive expertise in tech consultancy services to support businesses capitalize on avenues for innovation.

Harris Beh, franchise operator at Taco Bell Malaysia, commented, “GrowthOps exhibited a strong degree of digital creativity and performance media experience that matched our ambition for the future of the brand. Today, an integrated communications approach to building a brand is a critical component for business success; it is as important for Taco Bell to grow its digital reputation as it is to offer a superior food experience to our customers.”

Meanwhile, Chris Greenough, general manager of GrowthOps Malaysia, said, “We are absolutely delighted that Taco Bell has entrusted us with building their online visibility and engagement in Malaysia. They are an iconic brand that has much potential to grow in this market.”

Last November, GrowthOps joined the partner network of total experience management company, Alida, to deliver an elevated customer experience to organizations in APAC.