India – Dentsu Creative India has appointed Sudhir Das as its newest executive creative director. In his new role, Das will oversee and strengthen the creative capabilities of the agency’s Bengaluru office, further leveraging the power of modern creativity across brands.

Dentsu Creative aims to transform brands and businesses through the lens of modern creativity, which delivers ideas that create culture, change society and invent the future.

Prior to this role , he was with Leo Burnett as associate executive creative director (AECD). In his previous roles, he has worked with brands like Coca-Cola, Nestle, Apple and Airtel, to name a few. In addition, he has also had an interest in technology and how it can be used to spark new and intriguing conversations.

He will report to Arjuna Gaur, chief creative officer at Dentsu Webchutney and dentsuMB.

The appointment comes after Dentsu Creative India recently took the world by storm when it was declared the ‘Agency of The Year’ at the Cannes Lions Festival of Creativity 2022 – a first-ever for India. This was for the campaign ‘The Unfiltered History Tour’ for media company VICE.

Speaking on his appointment, Das said, “The Cannes jury has confirmed what we knew all along – this is the best agency to be in. I am super excited to be joining this bunch of incredibly talented and hard-working people and aim to continue their awe-inspiring trajectory of success.”

Meanwhile, Gaur commented, “Sudhir Das is an experienced creative leader with some of the world’s biggest brands in his portfolio. He is as comfortable with mainline advertising as he is with new age forms and is an engineer to boot. A brilliant well-rounded creative, Sudhir will be an invaluable addition to the team.”

In a recent interview by MARKETECH APAC with Dentsu Creative, CEO Amit Wadhwa described said campaign for VICE as “very bold” and “possibly uncomfortable” idea, which was expected to ruffle a few feathers.

“Our aim is to spark a movement against the storage of artefacts from other countries in the British Museum, and that these should eventually be returned to the countries to which they belong,” Wadhwa said.