Sydney, Australia – Automobile brand Subaru has recently launched a new campaign to showcase its new all-wheel-drive Subaru WRX rallies, alongside The Works, an agency part of the Capgemini group.

The campaign drives home strong themes of desire and passion to the most loyal of the WRX fandom, with Subaru’s continued trend of emotive music selection playing a key role. This time set to the iconic Aussie track ‘Need You Tonight’ by INXS, the campaign is a celebration of the love and affection Australians have felt for the stylish performance rally model for over 30 years whilst simultaneously accelerating a sense of ‘exhilaration to a new generation’. 

Amanda Leaney, Subaru’s marketing director, said, “Built on decades of rallying heritage, the WRX is more than a legendary car, it’s a cultural icon synonymous with World Rally Championships, blockbuster movies, gaming and more. So, pairing the All-New WRX with the equally iconic sounds of INXS made a lot of sense.”

Meanwhile, Nathan Bilton, The Works’ creative director, shared, “It’s not often you get to work on an automotive icon. Pair that with some incredible locations from around Tassie, the spiritual home of rally in Australia, then let Mark Toia work his magic and you can see why the WRX has captured the hearts of fans for so long. And why the latest in a long line of legends is perfectly engineered to deliver the next generation of exhilaration.” 

The campaign will be available on TV screens this week, as well as across social, online, and digital.

In April 2022, Subaru has also launched a new campaign to showcase its sports car BRZ model. Created in partnership with The Works, part of Campgemini Group, the spot illustrates a sense of pure driving joy, brought to life by artist Chris Yee.

Sydney, Australia – Automobile brand Subaru has recently launched a new campaign to showcase its sports car BRZ model, alongside creative direction from agency The Works.

Launching across online and social platforms this week and set to Dom Dolla’s ‘Pump The Brakes’, the catchy and visually vibrant execution illustrates a sense of pure driving joy, brought to life by artist Chris Yee.

Nathan Bilton, creative director at The Works, said, “We wanted to capture the feeling of joy you get driving the BRZ. Cue Chris and the team at Heckler, and a pretty banging tune, and the campaign delivers on the BRZ’s power to transform your world, one road at a time.”

https://www.youtube.com/watch?v=mFwYyTtd1rY

Meanwhile, Amanda Leaney, marketing director at Subaru, commented, “As the ultimate fun machine, the Subaru BRZ is designed to elicit a joyous smile every time you get behind the wheel, and this campaign delivers the same incredible punch; the transforming worlds, vibrant colours and pumping music draw you in until you find yourself irresistibly tapping your feet to the beat with a grin. It’s the ultimate inspiration to go and test drive the new generation BRZ and experience it yourself.”

The teaser campaign which launched in late 2021, drove unprecedented demand for Subaru’s BRZ and resulted in the model’s first allocation selling out prior to arrival.