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Tag: Streaming

Kumu, Huawei Ads announce collaborative partnership to enhance UX through advertising
Kumu, Huawei Ads announce collaborative partnership to enhance UX through advertising
Posted on August 2, 2022
by Teddy Cambosa
Incorporating HUAWEI Ads multiple targeting options such as location, demographics and user behaviour into Kumu’s ad strategy brought about greater brand exposure to a diverse audience base.
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Streaming giants Netflix, Disney+ to now move into ad-supported subscriptions, unveils adtech tie-ups
Streaming giants Netflix, Disney+ to now move into ad-supported subscriptions, unveils adtech tie-ups
Posted on July 14, 2022
by Teddy Cambosa
Disney+ has partnered with The Trade Desk, while Netflix partnered with Microsoft. Both are done for their ad-supported subscription.
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Netflix layoffs 300 staffers amidst falling revenue growth
Netflix lays off 300 staffers amidst falling revenue growth
Posted on June 27, 2022
by Teddy Cambosa
In total, Netflix has already laid off 450 staff members following weak revenue performance.
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beIN APAC taps Globecast for fully managed media services
beIN APAC taps Globecast for fully managed media services
Posted on June 13, 2022
by Teddy Cambosa
Through the beIN APAC partnership, Globecast will be providing a wide range of services including cloud and on-prem playout.
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LaLiga Pass debuts in Thailand
LaLiga Pass debuts in Thailand
Posted on April 20, 2022
by Teddy Cambosa
Through LaLiga Pass, fans in Thailand and Indonesia will become the first in the world to have LaLiga Pass available for their mobile devices and televisions.
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NBCUniversal unveils partnership with in-game advertising Anzu
NBCUniversal unveils partnership with in-game advertising Anzu
Posted on March 1, 2022
by Teddy Cambosa
This partnership will further enrich NBCUniversal’s capabilities in growing entertainment areas like gaming and esports. 
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GroupM-Twitch-Partnership-APAC-Gamers
GroupM, Twitch partnership to give advertisers access to APAC gamers
Posted on September 28, 2021
by Teddy Cambosa
GroupM's clients will be now able to access Twitch audience statistics to serve streaming ads more inclusively and serves better for consumer benefit.
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Fetch-BBC-Studios-Extended-Deal-Streaming-Platform
Fetch TV renews BBC Studios deal spanning seven channels
Posted on September 21, 2021
by Teddy Cambosa
Through the partnership, channels such as BBC Earth and BBC Kids from BBC Studios are made available on the Fetch TV platform.
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Evergent-Astro-Malaysia-Sooka-Monetization (1)
Astro taps CRM firm Evergent for streaming service sooka
Posted on September 9, 2021
by Teddy Cambosa
Evergent will be utilized to monetize content being featured on their latest streaming platform sooka.
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Xandr expands video inventory in APAC, adds OTT platforms Viu, iQiyi, True Digital
Xandr expands video inventory in APAC, adds OTT platforms Viu, iQIYI, True Digital
Posted on August 26, 2021
by MARKETECH APAC
Xandr will be adding in its inventory leading streaming platforms in Asia as well as Australia's top commercial broadcasters.
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