Tag: Streaming
In an exclusive interview with MARKETECH APAC, Gavin Buxton, managing director of Asia at Magnite, he explained that in order to effectively leverage ad-supported streaming, brands should identify partners who can provide access to inventory from multiple streaming platforms at scale.
Official sports streaming applications and those with close associations to the tournament or FIFA itself observed a huge increase in user acquisition activity as the FIFA Women’s World Cup tournament came to a culmination, according to the latest report from data.ai.
The partnership has been motivated by premium OTT streaming services' increasing adoption of programmatic strategies. This has allowed them to optimize revenue and improve the overall advertising experience for viewers.
The new solution, powered by BeLive Technology means users can stream interactive auditions at both a local and nationwide level, offering participants real-time engagement and feedback.
The announcement was made following a meeting with Netflix Co-CEO Ted Sarandos with South Korean president Yoon Suk Yeol following the latter’s ongoing state trip in the United States.
Spotify isteners can also find personalised content on the “Your Ramadan 2023” playlist and see the music and talk content that is trending in their respective countries.
Magnite Streaming empowers media owners to maximise the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses.
Disney+ coming to the Philippines comes after a year of the platform announcing its added expansion in the Asia-Pacific region.
The ad-supported plan by Netflix will first roll out in the United States, Canada, Australia, Brazil, France, Italy, Germany, Japan, Korea, Mexico, Spain and the United Kingdom.
As an IP Incubator, Viddsee Labs helps facilitate the growth of Asian storytelling by identifying and developing talent and testbedded IPs.
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