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Tag: Streaming

BeLive Technology, Star Live team up to provide celebrity-driven content for brands
BeLive Technology, Star Live team up to provide celebrity-driven content for brands
Posted on September 10, 2024
by Teddy Cambosa
It will see BeLive Technology elevate entire online shopping experiences, from a mere transaction to a must-attend online star-studded affair, bringing an end to the days of passive shopping.
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Crunchyroll’s Akshat Sahu on platform’s ramped-up SEA expansion, improving anime experience beyond streaming
Crunchyroll’s Akshat Sahu on platform’s ramped-up SEA expansion, improving anime experience beyond streaming
Posted on September 2, 2024
by Teddy Cambosa
For that, we recently spoke exclusively with Akshat Sahu, senior director of marketing for APAC at Crunchyroll to learn more about Crunchyroll’s plans in Southeast Asia, and learning more about why anime is more than just the streaming experience.
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Netflix sees increase in upfront ad sales commitments, expands advertiser capabilities
Netflix sees increase in upfront ad sales commitments, expands advertiser capabilities
Posted on August 23, 2024
by MARKETECH APAC
Netflix closed partnerships for a number of their upcoming films and series including fan-favourites ‘Squid Game,’ ‘Wednesday,’ ‘Outer Banks,’ ‘Happy Gilmore 2,’ ‘Ginny & Georgia,’ and ‘Love is Blind’ as well as deals around highly anticipated live events including WWE Raw, and the Christmas Day NFL...
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Crunchyroll launches new campaign in Indonesia to celebrate more anime titles added
Crunchyroll launches new campaign in Indonesia to celebrate more anime titles added
Posted on August 15, 2024
by MARKETECH APAC
Crunchyroll’s new campaign will go live with video ads on social media platforms like YouTube, TikTok, and Meta, and eye-catching Out-of-Home (OOH) displays featuring popular anime titles at locations like Jakarta's iconic Bundaran HI and Blok M MRT stations.
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Telkomsel, Crunchyroll introduce bundling packages for enhanced anime accessibility for fans
Telkomsel, Crunchyroll introduce bundling packages for enhanced anime accessibility for fans
Posted on June 3, 2024
by Teddy Cambosa
Moreover, ‘Mega Fan’ subscribers will also get access to the Crunchyroll Game Vault which provides unlimited access to a constantly growing library of premium mobile games specifically for fans of anime and anime-inspired entertainment.
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Twitch to shut down South Korean operations next year, citing rising operational costs
Twitch to shut down South Korean operations next year, citing rising operational costs
Posted on December 7, 2023
by Teddy Cambosa
In a blog post by Twitch CEO Dan Clancy, he stated that they have put a lot of effort into finding ways to continue operating in the country by reducing costs. It is worth noting that the platform tried experimenting with peer-to-peer (P2P) livestreaming, as well as reducing the maximum video quality...
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Here’s how ad-supported streamers will move forward the future of SEA’s streaming industry
Here’s how ad-supported streamers will move forward the future of SEA’s streaming industry
Posted on November 22, 2023
by Teddy Cambosa
In an exclusive interview with MARKETECH APAC, Gavin Buxton, managing director of Asia at Magnite, he explained that in order to effectively leverage ad-supported streaming, brands should identify partners who can provide access to inventory from multiple streaming platforms at scale.
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Sports streaming sites encounter surge in first-time downloads in line with FIFA Women’s World Cup: report 
Posted on August 21, 2023
by Aliza Carmona
Official sports streaming applications and those with close associations to the tournament or FIFA itself observed a huge increase in user acquisition activity as the FIFA Women’s World Cup tournament came to a culmination, according to the latest report from data.ai.
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iQIYI partners with PubMatic for programmatic technology solutions
iQIYI partners with PubMatic for programmatic technology solutions
Posted on July 19, 2023
by Teddy Cambosa
The partnership has been motivated by premium OTT streaming services' increasing adoption of programmatic strategies. This has allowed them to optimize revenue and improve the overall advertising experience for viewers.
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BeLive Technology announces partnership with Japanese entertainment platform mysta
BeLive Technology announces partnership with Japanese entertainment platform mysta
Posted on July 12, 2023
by Teddy Cambosa
The new solution, powered by BeLive Technology means users can stream interactive auditions at both a local and nationwide level, offering participants real-time engagement and feedback.
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