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Tag: Streaming

Anime generated $19.8b in global revenue for 2023 rooted from streaming, merchandising sales
Anime generated $19.8b in global revenue for 2023 rooted from streaming, merchandising sales
Posted on January 2, 2025
by Teddy Cambosa
According to the report, anime accounted for 6% of global streaming revenue in 2023. Notably, 41% of anime's streaming revenue originated from North America, highlighting the region's strong engagement with the medium. 
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TCL, NBCUniversal partner to expand entertainment offerings for ANZ audiences
TCL, NBCUniversal partner to expand entertainment offerings for ANZ audiences
Posted on December 18, 2024
by Teddy Cambosa
Viewers in regions such as Australia and New Zealand can now indulge in a selection of beloved classic TV shows on TCL Channel. Fan-favorite reality shows from hit franchises like ‘The Real Housewives,’ ‘Top Chef,’ and ‘Million Dollar Listing.'
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Max’s regional rollout marked with localised activations showcasing rich content collection
Max’s regional rollout marked with localised activations showcasing rich content collection
Posted on December 11, 2024
by Teddy Cambosa
Max made its debut across Southeast Asia, Taiwan and Hong Kong with regional activations across seven markets - Indonesia, Malaysia, Philippines, Singapore and Thailand, as well as Taiwan and Hong Kong. 
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Astro enhances accessibility to content for the visually impaired with new initiative
Astro enhances accessibility to content for the visually impaired with new initiative
Posted on September 30, 2024
by Teddy Cambosa
‘Dari Mata Turun Ke Hati’ is the first drama in Malaysia to introduce the Audio Description feature. 
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BeLive Technology, Star Live team up to provide celebrity-driven content for brands
BeLive Technology, Star Live team up to provide celebrity-driven content for brands
Posted on September 10, 2024
by Teddy Cambosa
It will see BeLive Technology elevate entire online shopping experiences, from a mere transaction to a must-attend online star-studded affair, bringing an end to the days of passive shopping.
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Crunchyroll’s Akshat Sahu on platform’s ramped-up SEA expansion, improving anime experience beyond streaming
Crunchyroll’s Akshat Sahu on platform’s ramped-up SEA expansion, improving anime experience beyond streaming
Posted on September 2, 2024
by Teddy Cambosa
For that, we recently spoke exclusively with Akshat Sahu, senior director of marketing for APAC at Crunchyroll to learn more about Crunchyroll’s plans in Southeast Asia, and learning more about why anime is more than just the streaming experience.
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Netflix sees increase in upfront ad sales commitments, expands advertiser capabilities
Netflix sees increase in upfront ad sales commitments, expands advertiser capabilities
Posted on August 23, 2024
by MARKETECH APAC
Netflix closed partnerships for a number of their upcoming films and series including fan-favourites ‘Squid Game,’ ‘Wednesday,’ ‘Outer Banks,’ ‘Happy Gilmore 2,’ ‘Ginny & Georgia,’ and ‘Love is Blind’ as well as deals around highly anticipated live events including WWE Raw, and the Christmas Day NFL...
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Crunchyroll launches new campaign in Indonesia to celebrate more anime titles added
Crunchyroll launches new campaign in Indonesia to celebrate more anime titles added
Posted on August 15, 2024
by MARKETECH APAC
Crunchyroll’s new campaign will go live with video ads on social media platforms like YouTube, TikTok, and Meta, and eye-catching Out-of-Home (OOH) displays featuring popular anime titles at locations like Jakarta's iconic Bundaran HI and Blok M MRT stations.
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Telkomsel, Crunchyroll introduce bundling packages for enhanced anime accessibility for fans
Telkomsel, Crunchyroll introduce bundling packages for enhanced anime accessibility for fans
Posted on June 3, 2024
by Teddy Cambosa
Moreover, ‘Mega Fan’ subscribers will also get access to the Crunchyroll Game Vault which provides unlimited access to a constantly growing library of premium mobile games specifically for fans of anime and anime-inspired entertainment.
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Twitch to shut down South Korean operations next year, citing rising operational costs
Twitch to shut down South Korean operations next year, citing rising operational costs
Posted on December 7, 2023
by Teddy Cambosa
In a blog post by Twitch CEO Dan Clancy, he stated that they have put a lot of effort into finding ways to continue operating in the country by reducing costs. It is worth noting that the platform tried experimenting with peer-to-peer (P2P) livestreaming, as well as reducing the maximum video quality...
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