Singapore – Global content technology enterprise SPi Global, which has presence across Asia, US, UK, and Nicaragua, has rebranded to now be called a curt ‘Straive’.
The rebranding will see a major revamp as the company has also launched a new avatar, and has refreshed its website and social channels. To mark the new identity, SPi Global has also released a new brand film, and a microsite.
The rebranding exercise is a fuse of several strategic and gradual changes to the visual identity of the company. According to the company, which has its headquarters in Singapore, the name ‘Straive’ encompasses its enhanced focus on AI-driven solutions and signifies its ongoing endeavor to continuously increase the value it brings to customers, employees, and community.
The new brand logo, meanwhile, represents the company’s commitment to unraveling the power of information by ‘connecting the dots’. The refreshed look with the color orange represents the wave of innovation and excellence the company brings to its esteemed customers in research, education, and ed-tech, as well as finance, and real estate.
“We have been on a consistent path of growth, expansion, and evolution through the years. As an extension of that, we are excited to launch our new brand and visual identity. The rebranding is our pledge to keep evolving in our quest to elevate knowledge to solve the critical problems of our time,” Ratan Datta, the president and CEO of Straive.
The rebranding comes after many developments in the company in recent years including major acquisitions, new revenue streams, and further consolidation of key business divisions.