Tag: Special
Australia — KFC has launched a new campaign for its Boxfull value range, using an imaginary secret laboratory to showcase the brand’s commitment to delivering what it calls “maximum chicken” through humour and entertainment. Created by creative and advertising agency Special, the campaign expands KFC’s...
![[OOH] Uber Eats x Special](https://marketech-apac.com/wp-content/uploads/2026/06/OOH-Uber-Eats-x-Special.jpg)
Australia – Uber Eats has taken its “Get Almost, Almost Anything” platform to the streets by literally bagging other brands’ advertisements, turning existing billboards into playful reminders of the delivery app’s extensive offering. Created by Special in partnership with JCDecaux...
![[Creative Work] KFC Go Full Chicken](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-KFC-Go-Full-Chicken.jpg)
Australia – KFC Australia has launched a new long-term brand platform, “Go Full Chicken,” marking the first campaign from Special since the agency was appointed earlier this year. Built around KFC’s commitment to preparing its signature chicken with care and consistency, the platform...
![[Campaign] Honda AU x Prelude 2026](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Honda-AU-x-Prelude-2026.jpg)
Melbourne, Australia – Honda has relaunched the Honda Prelude in Australia, pairing its return with a campaign steeped in 1990s nostalgia—a period when the brand held a firmer grip on car culture across the region. The model, now reintroduced as a hybrid, marks one of Honda’s most prominent product pushes...
The agency said the appointments come as it builds on its position as one of the country’s independent agencies.
The 'Forever Original' platform reflects what the company describes as a long-standing commitment to independence and originality.
Australia – Special has appointed acclaimed creative duo Peter Defries and Alan Wilson as regional group creative directors for Uber and Uber Eats, further strengthening its leadership across the APAC region. Defries and Wilson bring 14 years of creative partnership to the role, returning to Australia...
Japan – To celebrate National Cat Day, Uber Eats has teamed up with Special (Australia and Japan), Whatever Tokyo, and EssenceMediacom to launch a playful new initiative in Japan, urging pet owners to stay in and enjoy quality time with their furry companions over the long weekend. This February, Japan...
Uber has teamed up with independent creative agency Special and martial arts icon Louis Koo for its latest campaign, spotlighting the challenges of traditional street hailing and showcasing the ease of using Uber Taxi.
