Tag: Southeast Asia
Singapore – Burda Media has sold BurdaLuxury, its Southeast Asia media business, to Singapore-based investment firm Jaipur Capital, with the transaction effective 31 March 2026. The deal covers Burda’s media operations in Thailand, India, Singapore, Malaysia, and Hong Kong. Jaipur Capital, a regional...
With more than two decades of experience in the creative and marketing industry, Sumedi is known for developing brand narratives and leading multidisciplinary teams to produce work across platforms.
As global and regional structures collide with the need for hyper-relevant execution, brands are being pushed to rethink how they balance scale with specificity, consistency with creativity, and technology with human insight.
To win in 2026, brands must move from being "commodities" to "trusted partners."
Singapore – VFS Global has officially appointed Ellerton & Co. as its public relations agency for the ASEAN region. This strategic mandate encompasses Singapore, the Philippines, Indonesia, Thailand, and Vietnam, focusing on enhancing VFS Global’s engagement with media and key stakeholders. The...
Kuala Lumpur, Malaysia – CHAGEE is brewing a case for roasted tea in Malaysia, as consumer tastes begin to tilt away from sugar-heavy staples. The Singapore-based chain has launched its Hojicha Genmai Milk Tea nationwide, positioning it as a seasonal lead product and a signal of where it sees demand...
In an interview with MARKETECH APAC, Lee Wen shared that her expanded role is centered on evolving mCanvas into a multi-touchpoint powerhouse that captures consumer attention across the entire digital ecosystem.
Southeast Asia’s e-commerce market may be one of the fastest-growing globally, but its fragmented landscape often makes regional expansion challenging for brands. Consisting of multiple countries, cultures, and behaviors, brands typically struggle to bridge the gap between high-level strategy and ground-level...
Singapore – As Zeno Group sharpens its focus across Asia Pacific, its Singapore office is entering a new phase of momentum under newly appointed managing director Khushil Vaswani. With nearly two decades of agency leadership behind him, Vaswani arrives at a pivotal time—not only for Zeno, but for an...
Southeast Asia – Nestlé and Wyeth Nutrition have extended their collaboration with digital agency Greenpark for a second year, continuing their work on ParenTeam, the parenting platform operated by the companies. The renewed partnership emphasises an omnichannel approach, moving ParenTeam away from...
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