Tag: Southeast Asia
Southeast Asia – Nestlé and Wyeth Nutrition have extended their collaboration with digital agency Greenpark for a second year, continuing their work on ParenTeam, the parenting platform operated by the companies. The renewed partnership emphasises an omnichannel approach, moving ParenTeam away from...
Her appointment comes as Milieu Insight continues to build out its leadership bench in key markets.
By translating complex payment security systems into character-led storytelling, the campaign presents fraud prevention in a more relatable and engaging format.
A well-built digital platform, much like Supermom, designed specifically for them, becomes more than a content hub—it becomes a data-rich ecosystem where insights, conversations, and commerce intersect.
Sharma will be responsible for leading the company’s operations across Southeast Asia, with a focus on strengthening alignment with Kantar’s global strategy and accelerating growth across the region.
The proposed timing reflects stronger investor sentiment in the region, alongside optimism about Malaysia’s equity markets and an increasing pipeline of consumer and retail listings domestically.
Singapore – Monks, the digital-first, data-driven agency brand of S4Capital plc, has appointed Mihir Dhairyawan as its executive creative director for Southeast Asia, effective immediately. In his new role, Dhairyawan will lead the creative vision for Monks in the region, working closely with Munas Van...
In a conversation with MARKETECH APAC, Rudy said that he already wanted to explore new ways to fuel his passion for creativity following his exit from airasia.
We’ve talked about personalisation for years, but only now are retailers seeing it drive real profit. Boston Consulting Group predicts that over the next five years, $2 trillion in revenue will shift to companies that master personalised experiences and communications. I was recently in Bangkok...
Southeast Asia – Grab and Chinese automotive manufacturer GAC have entered into a strategic partnership to introduce an initial 20,000 electric vehicles (EVs) into ride-hailing fleets across Southeast Asia. The collaboration will see GAC’s Aion Y, Aion ES, and Aion V models rolled out across Singapore,...
