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Tag: Southeast Asia

Grab taps AWS as preferred cloud provider to drive technology innovation, growth
Grab taps AWS as preferred cloud provider to drive technology innovation, growth
Posted on December 9, 2024
by Teddy Cambosa
As Grab looks to balance growth with cost discipline, it is also using AWS Cloud to power the majority of its operations in Southeast Asia across verticals such as mobility, deliveries and financial services and entities, including its digibanks in Indonesia, Malaysia and Singapore. 
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Atome, Valiram forge partnership to provide flexible financial services in Malaysia, Singapore
Atome, Valiram forge partnership to provide flexible financial services in Malaysia, Singapore
Posted on December 5, 2024
by Aliza Carmona
Financial services platform Atome has announced its partnership with luxury retail and lifestyle group Valiram to offer flexible payment checkout in Malaysia and Singapore.
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Coca-Cola, Grab expand strategic partnership in SEA
Coca-Cola, Grab expand strategic partnership in SEA to drive customer value for merchants, distributors
Posted on December 4, 2024
by Teddy Cambosa
This marks a significant milestone in the ongoing collaboration between the two companies, which is dedicated to driving customer value and unlocking growth opportunities for Coca-Cola as well as their merchants and distributors in the region. 
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Philippine Airlines exhibits care for customers in latest campaign with BBDO Guerrero
Philippine Airlines exhibits care for customers in latest campaign with BBDO Guerrero
Posted on December 4, 2024
by Aliza Carmona
Philippine Airlines (PAL) is demonstrating its care for customers in its latest campaign with BBDO Guerrero.
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KFC, R/GA Singapore creates holiday remix ‘Jingle Your Tastebuds’ to pair with Parmesan Truffle Chicken
KFC, R/GA Singapore creates holiday remix ‘Jingle Your Tastebuds’ to pair with Parmesan Truffle Chicken
Posted on December 3, 2024
by Aliza Carmona
Through ‘sonic seasoning,’ a neuromarketing technique, KFC and R/GA have released a musical remix of ‘Jingle Bells’ that scientifically matches and elevates the flavours of Parmesan Truffle Chicken.
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Publicis Media Malaysia announces key appointments as agency sets growth plans ahead of 2025
Publicis Media Malaysia announces key appointments as agency sets growth plans ahead of 2025
Posted on December 3, 2024
by Aliza Carmona
Kristine Ong has been named as the chief executive officer at Publicis Media Malaysia while Sujith Rao has been appointed as managing director of Performics Malaysia, effective on January 2, 2025.
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buz's new campaign highlights the app's simple approach to meaningful communication
buz's new campaign highlights the app's simple approach to meaningful communication
Posted on December 2, 2024
by Teddy Cambosa
By offering a simple yet powerful space for genuine connection, the app enables users to feel heard and build relationships that go beyond the limitations of text and visuals.
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K-wave goes mainstream in SEA but consumers now surf for localised K-products
K-wave goes mainstream in SEA but consumers now surf for localised K-products
Posted on November 29, 2024
by Teddy Cambosa
Singapore – Consumers in Southeast Asia are avid consumers of ‘Korean-wave’ (K-wave) products but ultimately surf for localised K-products, according to data analytics firm Euromonitor International. With growing consumer demand, brands are increasingly embracing K-wave in product development,...
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Cult Creative launches solution to streamline, optimise UGC marketing campaigns
Cult Creative launches solution to streamline, optimise UGC marketing campaigns
Posted on November 27, 2024
by Teddy Cambosa
Cult Creative is addressing this demand through its Creator Platform (beta), which seamlessly blends technology with a user-centric design. First off, creators can automatically generate “media kits” that link their social media profiles and display relevant audience insights, such as engagement rat...
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Dusit International backs reality show ‘The Maverick Academy’ to promote culinary talents from SEA
Dusit International backs reality show ‘The Maverick Academy’ to promote culinary talents from SEA
Posted on November 25, 2024
by Aliza Carmona
Dusit International, a hotel and property development company in Thailand, has announced its sponsorship of the reality show ‘The Maverick Academy’ to promote culinary talents from Southeast Asia.
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