Categories
Marketing Featured APAC

Lenovo APAC taps anew SocialGrooves.com for social media strategy duties

Singapore – Lenovo APAC has reappointed social media agency SocialGrooves.com to handle social media strategy and reporting for the brand. This marks the third consecutive year that SocialGrooves.com was appointed for the account.

With the reappointment, Socialgrooves.com will continue providing support for all 12 of the APAC markets; respectively Australia & New Zealand, India, Japan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, Hong Kong, Taiwan and Korea in terms of social media strategy, creative content and analytics. The support includes fully utilising Sprinklr’s custom reporting function to continue tracking important data points beyond engagement in order to deliver business-driven value from AP to local markets and vice-versa.

Christopher Tock, CEO of SocialGrooves.com, said that the team is proud to have helped increase consumer engagement & increase knowledge sharing between the markets.

 “The effort to pivot from what we’ve done so far, to what we’ve managed to achieve for the past two years to adapt to the fast-paced expectations from Lenovo APAC was certainly not easy, but we managed to exceed their expectations,” Tock said.

Last month, Lenovo hired dentsu and Merkle B2B to manage the strategy, planning and buying for Lenovo with a focus on data convergence.