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Marketing Featured ANZ

Redkite’s new campaign shines light on broader impact of childhood cancer

Sydney, Australia – Cancer charity organisation Redkite has launched a new awareness campaign, which was built around the insight that family members fight their own emotional, financial, and relationship battles when their child gets cancer.

Redkite is a national charity that helps families, friends, and communities affected by childhood cancer, with mental health, financial and practical support. The campaign, developed in partnership with independent creative agency SLIK, award-winning director Josh Whiteman, and digital marketing agency Agnes Media, aims to demonstrate just how much impact children having cancer can have on the people around them.

Titled ‘Childhood cancer affects everyone’, it centres around a little boy’s family, honing into each member’s personal struggle of coping with finances, ‘holding it together’, and loneliness, amongst others.

Kate Levy, Redkite’s general manager of marketing and communications, shared that when a child is diagnosed with cancer, the focus goes to the child’s ‘medical survival’ and so there is little focus on the ‘family’s survival’, which can have long-term impacts on mental health and wellbeing across the entire family. 

“In this campaign, we wanted to say to every mum, dad, diagnosed child, sibling, and grandparent that we see you and we’re here for you. SLIK, Josh, Agnes Media, and all the amazing people who have freely given their expertise for this campaign have beautifully brought to life the everyday struggles that families have in the face of a child’s cancer,” said Levy.

Meanwhile, Alex Schieder, SLIK’s creative director, noted that after reading through comments from affected family members that Redkite had collected over the years, they knew the story was lying right in front of them, and their thoughts and feelings are sad and often shocking but are extremely powerful in helping others understand their experience. 

“Our TVC captures those heartfelt moments and shows how every family member is affected by childhood cancer. We then used OOH and digital to focus on each family member’s unique thoughts and struggles to create cut-through and build awareness for Redkite,” said Schieder.

Josh Whiteman, the director of the campaign, commented, “I’m in awe of the incredible work Redkite do and am honoured to be involved in this new campaign. Working with the brilliant creative team at SLIK, our focus from the beginning has been on the simplest expression of how cancer affects children and those around them. Using the words of real Redkite families, we’ve hopefully conveyed the genuine support and sense of hope that Redkite brings.”

The nationwide campaign features TVC and radio, supported by OOH, digital display, and social media managed by Agnes Media.

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Marketing Featured ANZ

Aussie health insurer nib taps SLIK as creative production agency

Sydney, Australia — Australian health and medical insurance company nib has appointed SLIK as their creative production agency partner. Through the collaboration, SLIK will be responsible for creative rollout, extensions and content development for nib’s new ‘Health First’ campaign, with ongoing work over the next three years.

Via a competitive pitch, the agency has won the mandate to assist nib to move towards their new brand positioning as a proactive health partner that supports all Australians in their journey to happier and healthier lives. With a creative strategy led by BWM Isobar, SLIK will be responsible for the execution of nib’s future campaigns and content across platforms namely radio, OOH, digital, social and more.

Chris Donald, head of marketing at nib, commented, “SLIK impressed us from the start – they’re passionate, shared innovative ideas and delivered impressive outcomes on short production timelines. It’s these qualities which perfectly complement our existing partners and way of working.”

Sarah Wood, general manager at SLIK, said, “This new nib partnership is a great match for SLIK, playing to our strengths in executing large-scale campaigns with creative skill, efficiency and technical excellence. We’re proud to be an extension to the nib team and can’t wait to get stuck into some exciting new work.”

With the addition of nib, SLIK has enjoyed recent success with an expanded portfolio across categories including charity, construction and superannuation, with key clients namely Qantas, Nine, Active Super, Redkite, and Australian fintech Basiq.

Recently, nib has launched their new brand platform via a collaboration with BWM Isobar.

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Marketing Featured ANZ

SLIK unveils new GM, senior hires to helm creative, production

Sydney, Australia – Independent creative agency SLIK in Australia has unveiled four key appointments across management, creative, and production.

Taking the role of general manager is Sarah Wood who’s had 18 years of experience in the integrated marketing and creative industry, having spent 12 of those years at experience design agency, Imagination. Her role will focus on developing insights and strategies for SLIK that will drive the agency’s growth and direction across commercial, creative, client, and culture.

Meanwhile, assuming the position of senior art director is Randle Juan who brings a wealth of experience in art direction, digital design, and motion. Juan has worked with both specialist boutique and larger agencies including Saatchi & Saatchi and Naked. 

For the role, Juan teams up with SLIK’s new Senior Copywriter Sophia East. East comes from a customer experience background, having spent seven years at CX agency MercerBell working on end-to-end campaigns for clients including Qantas, Toyota, Allianz, and American Express. 

Meanwhile, with big name brands like Google and Sainsburys under his portfolio, Kyle Blanshard joins the SLIK team as head of production. Blanshard recently returned from the UK where he spent over 12 years working in management roles at production houses and creative agencies such as Warp, Gramafilm, and Pulse. 

Cooper LaPlanche, SLIK’s director and co-founder, commented, “We’re excited to welcome such a diverse range of talent and energy to the team. All four new hires bring fresh perspectives and are already making an impact here at SLIK, as well as with our clients.”

SLIK’s portfolio includes brands from the charity, food and beverage, finance, and music industry with notable new clients including Active Super, Redkite, and Bupa