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Tag: Singapore

conferences (DATE V1)
MARKETECH APAC’s “What’s NEXT” series expands with more conferences to lead industry discussions in APAC
Posted on September 18, 2024
by Teddy Cambosa
MARKETECH APAC has announced new updates to its industry-leading What’s NEXT series, with more expanded plans targeted to reach more marketers in the Asia-Pacific region, giving industry leaders a platform to highlight their insights and advice on the latest trends in marketing and advertising.
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Coca-Cola Singapore collaborates with Grab for ‘Coke&Go’ initiative
Coca-Cola Singapore collaborates with Grab for ‘Coke&Go’ initiative
Posted on September 17, 2024
by Aliza Carmona
The initiative allows consumers to purchase Coca-Cola products at smart coolers in Singapore using the Grab application. 
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Upcycle Communications appoints Felicia Poh as account director, announces new clients
Upcycle Communications appoints Felicia Poh as account director, announces new clients
Posted on September 17, 2024
by Aliza Carmona
Her appointment also coincides with the agency’s recent client wins with COTY’s beauty brands, Travis Masiero’s restaurants, chocolatier Huize Van Wely at Raffles Hotel, and water brand BE WTR.
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foodpanda-yewtee-campaign
From boring to buzzing: How foodpanda’s hyperlocal campaign fuelled local engagement and pride in Singapore
Posted on September 17, 2024
by Aliza Carmona
To delve deeper into this campaign, MARKETECH APAC spoke exclusively with Darryl Chua, marketing director of foodpanda Singapore, to discuss its execution, its social impact, and the strategic choice behind launching a hyperlocal marketing initiative.
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New bill laying out legal measures on online advertising during elections introduced in SG
New bill laying out legal measures on online advertising during elections introduced in SG
Posted on September 13, 2024
by Teddy Cambosa
The bill was introduced to the Singapore Parliament on September, and seeks to amend the Parliamentary Elections Act 1954 (PEA) and the Presidential Elections Act 1991 (PrEA) to introduce new safeguards related to online advertising.
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jamie-lee-audi-sg
Audi Singapore names Jamie Lee as new general manager for marketing
Posted on September 12, 2024
by Aliza Carmona
Audi Singapore has announced the appointment of Jamie Lee as its new general manager for marketing, effective immediately.
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TBWA\Singapore, Samaritans of Singapore team up to address stigma of suicide, encourage change in conversation
TBWA\Singapore, Samaritans of Singapore team up to address stigma of suicide, encourage change in conversation
Posted on September 11, 2024
by Teddy Cambosa
The campaign is launched following World Suicide Prevention Day on September 10, and from 2024 to 2026 the theme is ‘Changing the Narrative on Suicide’ with the call to action ‘Start the Conversation’. This theme aims to raise awareness about the importance of reducing stigma and encouraging open conversations...
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Microsoft announces Rodrigo Kede Lima as new president for Asia
Microsoft announces Rodrigo Kede Lima as new president for Asia
Posted on September 6, 2024
by Aliza Carmona
Leveraging his experience in digital transformation, Lima will spearhead Microsoft business in 20 countries, encompassing a team of 30,000 employees. As president, he will lead the team in unlocking opportunities for sustainable economic growth of the company. 
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How PropertyGuru sought to find a home’s meaning beyond four walls with its ‘A Sense of Home’ campaign
How PropertyGuru sought to find a home’s meaning beyond four walls with its ‘A Sense of Home’ campaign
Posted on September 6, 2024
by Teddy Cambosa
Singapore – Home: for the literal sense it refers to the place we reside in and keep ourselves safe from the elements and gives privacy. But from a deeper–and perhaps more emotional–sense, home is a place of comfort, a place of you being able to be vulnerable, and a place where you build memories. In...
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Coca-Cola launches limited-edition cans, immersive consumer experience featuring Marvel characters  
Coca-Cola launches limited-edition cans, immersive consumer experience featuring Marvel characters  
Posted on September 5, 2024
by Aliza Carmona
The ‘Coca-Cola x Marvel: The Heroes’ limited edition cans are available from Sept. 1 to Oct. 31, 2024.
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