Tag: Singapore
Integral Ad Science (IAS), a global media measurement and optimization platform, has appointed Marc Grabowski as chief operating officer (COO) and Srishti Gupta as chief product officer (CPO).
Web services provider Yahoo has named Valeri Liborski as chief technology officer (CTO), tasking him to lead the global engineering team and advance the company’s investments in artificial intelligence.
Klook, an activity booking platform, has launched ‘Money Can’t Buy Experiences,’ an activation offering free trips and experiences in celebration of its 10th anniversary.
The study suggests that companies that are not implementing AI may fall behind competitors.
Jewel Changi Airport (Jewel) has signed a three-year partnership with Trip.com to enhance Singapore’s appeal as a premier travel destination, offering new and immersive travel and leisure experiences for visitors.
Global socially-led creative agency We Are Social has named Anton Reyniers as the new head of strategy for its Singapore office, succeeding James Honda-Pinder, who will relocate to Tokyo in October to assume the newly created role of head of growth APAC.
FairPrice Group signs MoU with Thailand’s Central Food Retail Group for expanded Thai food offerings
FairPrice Group (FPG) has unveiled a strategic partnership with Central Food Retail Group (CFG), a Thailand-based food retailer and operator of the Tops supermarket chain, to enhance Singaporeans’ access to an expanded range of authentic Thai food products and culinary experiences.
The number of brands involved in business-to-business (B2B) buying has risen to 62% since 2021, according to Dentsu’s 2024 ‘Superpowers Index,’ a study on global B2B buying behaviour. The study uses a single metric that encompasses overall brand experience in providing insights that guide brands in evaluating...
It has also thanked CCCS and PUB–the country’s water supply government agency–for alerting them of consumer concerns about their advertising.
As MARKETECH APAC launches its inaugural “Customer Marketing Asia 2024” conference in Singapore, we're excited to welcome HubSpot as a Gold Sponsor, where they will lead the discussion on moving beyond ‘transactions’ to build & nurture strong customer relationships.
