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Tag: Singapore

Chevron Singapore announces updated rewards, refreshed CaltexGO mobile app
Chevron Singapore announces updated rewards, refreshed CaltexGO mobile app
Posted on October 15, 2024
by Aliza Carmona
The update aims to make customer engagement more convenient, highlighting the company’s commitment to innovation and customer experiences.
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Mediacorp on investing in OOH channels to complement media reach in SG
Mediacorp on investing in OOH channels to complement media reach in SG
Posted on October 15, 2024
by Teddy Cambosa
Mediacorp partners more than 3,000 brands each year to help reach their target audiences through their suite of video (both TV and digital), audio and branded content solutions.
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FairPrice Group’s new campaign an emotional tribute on celebrating daily efforts
FairPrice Group’s new campaign an emotional tribute on celebrating daily efforts
Posted on October 14, 2024
by Teddy Cambosa
With this new campaign, FPG aims to deepen its emotional connection with Singaporean families and demonstrate the meaningful ways it supports them in their everyday lives.
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Mastercard, Ribena Malaysia collaborate to reward gamers via Mastercard Gamer Exchange
Mastercard, Ribena Malaysia collaborate to reward gamers via Mastercard Gamer Xchange
Posted on October 14, 2024
by Aliza Carmona
Ribena Malaysia is the first consumer goods partner to be on the Mastercard Gamer Exchange platform.
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ComfortDelGro’s Moove Media rolls out trial of ‘Dynamic Cab Advertising’
ComfortDelGro’s Moove Media rolls out trial of ‘Dynamic Cab Advertising’
Posted on October 11, 2024
by Teddy Cambosa
The new taxi top smart digital billboards will be able to display different creatives based on the vehicle’s location, time of day and prevailing weather conditions, allowing advertisers the ability to tailor ads and target audiences with precision.
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McDonald’s Singapore encourages youth to love themselves in latest ‘Lovin’ Me’ campaign for World Mental Health Day
McDonald’s Singapore encourages youth to love themselves in latest ‘Lovin’ Me’ campaign for World Mental Health Day
Posted on October 11, 2024
by Aliza Carmona
The campaign, led by public relations agency Golin, aims to help young Singaporeans nurture self-love and resilience.
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OpenAI opens up second Asia office in Singapore, to serve as regional hub
OpenAI to open up second Asia office in Singapore, to serve as regional hub
Posted on October 9, 2024
by Teddy Cambosa
OpenAI will also collaborate with AI Singapore, the city-state’s national AI initiative, on generative AI models tailored to the cultures and languages of Southeast Asia. 
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gnc watsons partnership
Global wellness brand GNC partners with Watsons to mark its comeback in Singapore market
Posted on October 8, 2024
by Aliza Carmona
After a three-year absence from the Singapore market, global health and wellness brand GNC has formed a strategic partnership with Watsons Singapore to re-establish itself as a trusted choice for consumers dedicated to enhancing their well-being.
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Great Eastern taps Havas Media as integrated media agency of record
Great Eastern taps Havas Media as integrated media agency of record
Posted on October 7, 2024
by Aliza Carmona
Great Eastern selected Havas Media for its innovative approach to delivering results based on its marketing objectives.
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K-pop, Singapore Airlines, McLaren dominate brand conversations following recent Singapore GP
K-pop, Singapore Airlines, McLaren dominate brand conversations following recent Singapore GP
Posted on October 3, 2024
by Teddy Cambosa
McLaren topped the charts in overall F1 team's popularity with 91,900 mentions, buoyed by Lando Norris’ stellar victory, which closed the gap to championship leader Max Verstappen. Ferrari and Red Bull followed closely with 84,900 and 83,900 mentions respectively, as global conversations swirled around...
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